Social Media Mini Course - Twitter
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Transcript of Social Media Mini Course - Twitter
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Twitter for Business!The Ultimate Training Guide
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Agenda
• Twitter 101 • Using Twitter as a marketing channel • Building customer relationships
• Four steps to a successful strategy • Getting started • Keys to becoming a top Tweeter
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Twitter 101 – What is Twitter?
• Launched in 2006 • Social network based on micro-
blogging • User-generated content called
Tweets • 1 Tweet = 140 characters or less
• More than 350 million users worldwide
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Twitter 101 – What is Twitter?
• Growing communication medium • Listening opportunity • Content syndication platform
• Real-time search utility • Content source for search engines • Way to stay connected with clients and
prospects
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Twitter 101 – What is Twitter?
• 340 million tweets per day
• 170 million active users worldwide
Source: Semiocast
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A Marketing Channel
Twitter enables B2B companies to: • Market to prospects and customers in key
industries • Promote new and existing products and
services • Drive more traffic to their website(s) • Measure impact and effectiveness of social
media
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A Marketing Channel
An active Twitter program can increase:
• Visibility of a company’s brand • Connections to customers interested in a B2B
company’s products and services • Number and quality of links to website • Pre-qualified visits to website
• Keyword rankings
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Building Relationships
• Listen to what people say about your company
• Engage with customers and business partners
• Influence others by sharing content and experiences
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Building Relationships
Listening • Educate yourself on "
conversations and trends "in the industry
• Find key influencers and players in specific markets
• Find new customers by searching for keywords
• Leverage word of mouth
• Identify problems, unsatisfied clients or brand image issues
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Building Relationships
Engaging • Connect with people who
can be brand advocates"
• Build a wide network to help advocates reach more prospects
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Building Relationships
Contributing and Sharing • Become a subject matter
expert
• Help clients learn more about their industry
• Lead industry discussions
• Syndicate your content
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Successful Twitter Strategy
• Establish goals • Decide on a frequency for updates • Define and organize subject matter
• Determine tactics for gaining followers
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Successful Twitter Strategy
Establish Goals • How do you plan to use Twitter?
– Promote your company’s products and services
– Research industry trends and challenges
– Solicit industry/customer feedback
– Customer service
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Successful Twitter Strategy
Decide on a frequency for updates • How often should you Tweet?
– Three or four Tweets per day
– Space out Tweets evenly over a set period
– Stick to core “online” hours of customers you’re trying to reach
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Successful Twitter Strategy
Define and Organize Subject Matter • What should you Tweet about?
– Product and service information
– News and events
– Thought-leading content (articles, white papers, blog posts)
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Successful Twitter Strategy
Determine Follower-Gaining Tactics • How do I get more followers?
– Post compelling, industry, relevant content
– Include keywords to get picked up in Twitter searches
– Follow other Twitter users
– Add Twitter handle to your email signature
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Twitter – Getting Started
Create your Twitter Account • Go to Twitter.com • Fill out the four fields on the sign-up page
• Go to the “Settings” page – Complete your 160-character bio
– Click on the picture tab and upload photo or logo – Optional: Click on design tab and select a
background image for your Twitter page
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Twitter – Getting Started
Follow Relevant People and Companies • Use “Who to Follow” link on the home page • Use search box to find people "
and companies, and to search "industry keywords
• There is no wrong number of "people to follow!
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Keys to Becoming a Top Tweeter
Quick Tips and Tricks • Use hashtags (#) to index your tweets • Use a link shortener, such as bit.ly
• Get a Twitter app like Hootsuite or Tweetdeck • Use sites like Twellow to help find followers • Don’t spam your followers
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Keys to Becoming a Top Tweeter
Choose the Right Words • Use keywords you expect your target audience
to search • Stay consistent in your tone and style • Keep Tweets aligned with your brand
Remember: Your Twitter account is part of your brand! Treat it accordingly.
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Keys to Becoming a Top Tweeter
Give Correct (and Useful) Information • Post reliable info about your company
– Don’t forget details like times and dates!
• Check that your links work "before posting
• Point followers directly to "your website and/or landing "pages
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Keys to Becoming a Top Tweeter
Tweet Frequently, not Obsessively • Don’t over-Tweet on any subject • Plan up to four tweets per day on different
topics • Use Twitter apps to schedule tweets when live
tweeting isn’t an option
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Keys to Becoming a Top Tweeter
Use Hashtags • Hashtags identify keywords in tweets • Give your posts more impact
• Use them to align your tweets with industry conversations
• Examples: #birthday, "#Philadelphia, #spa, "#restaurant, #giftcard
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Keys to Becoming a Top Tweeter
Direct Followers to Great Content • Your website • Other social media sites
– Facebook, LinkedIn, YouTube, Flickr and more
• Customer testimonials
• Relevant industry information – Trade shows, polls, educational info and more
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About Schubert b2b
Schubert B2B is a nationally recognized B2B marketing agency located in Downingtown, Pa., near Philadelphia. Building B2B brand leaders is our singular mission, and has been for 35 years. www.schubertb2b.com
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Questions? "Feel free to contact us:
610.269.2100
schubertb2b.com Twitter @schubertb2b"