Social Media Meets Email Marketing with Blinds.com
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Transcript of Social Media Meets Email Marketing with Blinds.com
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Closing the Great DivideMaking social media and email work and grow together
Stephanie PertuitOnline Marketing Director // Blinds.com
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Who is Blinds.com?
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Make Social and Email Work Together
• Problem: Increase customer engagement across channels while teams are managed under separate leaders
• Proposed Solutions: Increased collaboration, engaging content, joint promotion
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• One team? If not, no problem!• Shared goals (and camaraderie) are all that’s
needed.
Social + Email =
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Engaging Content
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Cross Promotions• Test to figure out what works across your
channels + what each is worth to consumers
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Quick Case Study
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Quick Case Study
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Quick Case Study
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• 13,660 brand new customers • 175% of goal!
• 865% up revenue per subscriber • 1685 Facebook Fans in ONE DAY!
Collaboration Succeeds!
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Stephanie Pertuit
Director of Online Marketing
@StephPertuit & @BlindsDotCom
Thanks!