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Social Media Marketing for Blogs Christina Tamer Marketing and Research Manager at Invested Development

+Agenda

!  Introduction

!  Function and Form

!  Content Tips

!  Platform Dos and Don’ts !  Twitter !  Facebook !  LinkedIn, Pinterest, Instragram, FourSquare

!  Making the Most of Your Metrics

!  Closing Advice

+Who am I?

!  Received BS Marketing from UMass Boston

!  Current MBA student at UMass Boston

!  Marketing and Research Manager at Invested Development !  ID is an impact investor. We fund and support alternative energy and

mobile technology innovations that can reduce poverty. !  Target market:

!  Social entrepreneurs with technology and emerging markets focus !  Impact investors

+ID Blog

+Function and Form

!  Is your blog easy to read?

!  Do visitors know what your blog is about right away?

!  Would you read it?

!  Is it useful? Be perceived as an “expert” on your topic.

!  Keep it simple

!  Organize your labels and categories !  This is important for SEO !  Will encourage visitors to stay

longer

!  Stay focused!

!  Add your social media links plainly to the end of each post

Ask yourself… Remember…

+The Little Things

+The Secret to Good Social Media Promotion …

CONTENT

+Coming up with Content

!  Read!

!  What are your readers already reading?

!  What do YOU find interesting to read?

!  Posts can be short and simple

!  Create a schedule ahead of time

!  Set up Google Alerts!

+Twitter Dos

!  DO use hashtags

!  DO tweet in real time

!  DO schedule tweets

!  DO be aware of time zones

!  DO follow, retweet, and reply to others (variety!)

!  DO make and promote lists

!  DO participate in Twitter chats

!  DO share others’ posts as well (relevant)

+Twitter Don’ts

!  DON’T tweet the same thing over and over

!  DON’T send all your tweets to Facebook

!  DON’T create white noise

!  DON’T get too excited about “favorites”

!  DON’T over-follow

!  There’s not much you can do wrong, as long as you maintain variety

+Content Tip for Twitter

+Facebook Dos

!  DO post pictures

!  DO post your blogs, special events, announcements, and updates

!  DO like other pages and interact/mention them when appropriate (organically)

!  DO engage with your fans !  Ask questions !  Respond to feedback !  Have an appropriate personality

!  DO invite all of your friends to “like” the page !  You have to get a base somehow!

!  DO understand EdgeRank: http://www.whatisedgerank.com/

+Facebook Don’ts

!  DON’T send ALL your Facebook updates to Twitter !  Send pictures, events, just not status updates

!  DON’T use hashtags on Facebook !  It doesn’t make sense (yet)

!  DON’T make a fake account – it’s confusing

!  Again, not much you can do wrong here

+Content Tip for Facebook

+Pinterest

!  DO use for posts on travel, food, locations, products !  Top X lists and advice will do well on Pinterest

!  DO encourage others to pin your posts !  You need to have the “pin it” button

!  DO check to see who pinned your content !  http://pinterest.com/source/investeddevelopment.com/

+Instagram? FourSquare LinkedIn?

!  All opportunistic platforms !  Can serve as good sources of inspiration for content !  Can turn out to be great ways to promote

!  DO create the accounts for the brand and fill out the profiles

!  DO add your blog to your projects on LinkedIn

!  DO use your instagram pictures in blog posts (especially the food blogs and beer blog)

!  DO check-in on FourSquare especially if you will be following up the event/location with a blog post (band blog and boston blog)

+Metrics

!  Good content = good metrics

!  Follow up post on what worked

!  Observe bitly, FB insights, TweetDeck, Hootsuite !  Monitor your increases in fans/followers

!  Experiment with Google Analytics !  Where are your visitors coming from? !  What are they reading? !  How long are they staying? !  Where are they leaving from?

+Closing Advice

!  Make your blog look nice and easy to read

!  Get your own URL for long term success

!  Comment

!  Hear and be heard

!  Include social share buttons

!  Complete all of your profiles/information

!  Link! Link! Link!

!  Proofread! !  Grammar !  Spelling !  Check links !  Format

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Questions?

Connect with me: @c_tamer

Connect with ID: @investedd

Links to our social media on: www.investeddevelopment.com

Thank you!