Social Media Marketing Strategies
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Transcript of Social Media Marketing Strategies
![Page 2: Social Media Marketing Strategies](https://reader035.fdocuments.us/reader035/viewer/2022062822/587aa56d1a28abed218b4719/html5/thumbnails/2.jpg)
7 STEPS IN CREATING A WINNING SOCIAL MEDIA STRATEGY
Social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business’ bottom line. Thus, social media can no longer live; it must be work in tandem with the rest of your business strategy.
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ENSURE SOCIAL GOALS SOLVE CHALLENGES
• Low Website Traffic• Decreasing Custom
er Retention• Poor Customer
Service• Weak Brand
Awareness
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EXTEND EFFORTS THROUGHOUT YOUR ORGANIZATION
• Sales• Customer Servic
e• Human
Resources• Research and
Development• Marketing
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FOCUS ON NETWORK THAT ADD VALUE
• YouTube • Twitter• InstaGram• LinkedIn• Stumble upon• Facebook
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CREATE ENGAGING CONTENT
• Videos• Guides• Info
Graphics
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IDENTIFY BUSINESS OPPORTUNITIES THROUGH SOCIAL MEDIA
• Brand Mentions• Competitor
Info• Industry
Terms
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ENGAGE INSTEAD OF IGNORE
Shockingly, our social study shows that 5 in 6 messages on social requiring response are not answered by brands.
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TRACK, IMPROVE AND MARKET YOUR EFFORTS
•Use a Tool to Track Success•Build on Success•Share Your Success
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