Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009.

Social Media Marketing

Presented by Jacob Richman

TechShoret Conference, February 26, 2009

© Jacob Richman 2009

Why ? Make New Contacts Build Brand Awareness Promote Expertise Engage and Support Customers Feedback from Customers and Potential

Customers Learn / Gather Information Traffic to your Website


How ? Blogs Anyone can setup a free blog within 10 minutes Over 190 million blogs worldwide - China largest

with 47 Million Write interesting things about your favorite topic or

expertise Useful tips / interesting tidbits Interact with readers (feedback / comments) Make the headline and tags count Give subscription options (RSS, email list)


Automatic ping services / manually ping the blog search engines

Track your visitors (e.g.: Feedburner, Google Analytics)

Track links to your blog (Technorati, Google Blog Search, etc..)

Connect with other bloggers Blog at least once every 10 days

How ? Blogs


How ? Blogs


How ? Twitter Short 140 character microblog service Promote your activities, blogs, sites, news Read other active / popular Twitters before posting Do not just advertise / spam Do not go overboard (e.g.: I just ate my breakfast now

etc…) Find and follow those that you find interesting / helpful Look for interesting topics / posts via TweetScan,

TwitterLocal, Google Advanced Search (site: twitter.com )


How ? Twitter


Other Sharing Platforms

Online Video Sharing (e.g.: YouTube,

TeacherTube)

Picture Sharing (e.g.: Flickr, Webshots)

Podcasts (mp3s downloads also via iTunes)


Other Sharing Platforms


Public Forums Yahoo Groups (online / email) Google Groups (includes Usenet) Specialized Forums Yahoo Answers Wiki


Social Bookmarking Place bookmark links in your blog, websites (AddThis,

Sharethis) Ask friends and customers to bookmark your websites Del.icio.us, Stumble Upon, Digg, etc…. Create good descriptions and appropriate tags Look at other sites and their tags / look at the popular tags Find and look at the site power / super users in your field 1-2 times a month, check the links to your site at the book

marking sites Check your own website or blog statistics for book marking

visitors. See what works and what does not


Social Bookmarking


Social Networks Popular Networks:

Facebook

MySpace

Linkedin

Orkut

Bebo

Hi5

Ning

Classmates

Friendster

etc…


Social Networks A quarter of all US surfers now regularly visit social

networking sites (Consumer Internet Barometer, May 2008)

Asian markets (not including Japan) are leading in terms of participation

creating more content than any other region


Social Networks Social Network users are posting a variety of

content: 55% uploaded photos

21% installed applications

23% uploaded video

74% message friends

(Universal McCann, March 2008)


Social Networks


Facebook


Facebook Make Friends (create a relationship – exchange

more information) Post notes, items, videos, etc…. Update your status Use your Wall Add pictures / picture albums to your profile (avoid

crazy pictures) Join groups related to your field / business Post to group Walls and Discussion Boards Add Videos, Pictures to groups


Facebook Try out applications that may be useful to you View the about page of applications including user

members Create your own unique application Invite friends / customers to join other groups, try

applications that are useful, become fans Look at popular company profiles, groups and fan

pages (including products and services) Track visitors to your website / blog from social

networks


Facebook Create a group that does not exist yet and you see

a need Publicize the group Group Administrators can email the whole group

(do not overuse), post events, create additional admins and officers

Create a Fan Page (applications automatically get one)

Keep your fans updated


Facebook


Additional Resources

www.jr.co.il/hotsites/social-media.htm


Contact Information

www.jr.co.il [email protected] Subject TechShoret

Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009.

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Transcript of Social Media Marketing Presented by Jacob Richman TechShoret Conference, February 26, 2009.