Social Media Marketing Open Social App Standards
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Transcript of Social Media Marketing Open Social App Standards
Getting SocialGetting Socialwith OpenSocialwith OpenSocial
Compuware ITXCompuware ITXSeptember 23, 2009September 23, 2009
Timothy FisherTimothy FisherCovisintCovisint
Who Am I?Who Am I?
Timothy FisherSystems ArchitectCompuware Covisint
twitter.com/tfisher
linkedin.com/in/timothyfisher
blog.timothyfisher.com
Books I’ve Written:
?COMING
AgendaAgenda
Overview of OpenSocial (15 min)Overview of OpenSocial (15 min)
Deploying an OpenSocial Gadget (15 min)Deploying an OpenSocial Gadget (15 min)
Writing an OpenSocial Gadget (15 min)Writing an OpenSocial Gadget (15 min)
Building an OpenSocial Container (10 min)Building an OpenSocial Container (10 min)
More uses of OpenSocial (15 min)More uses of OpenSocial (15 min)
Questions and Open Discussion (20 min)Questions and Open Discussion (20 min)
OpenSocial’s GoalOpenSocial’s Goal
““Making the web better Making the web better by making it Social”by making it Social”
A Response to A Response to Facebook’s RiseFacebook’s Rise
Why???Why???
Why was Google interested in competing
with Facebook???
The World is SocialThe World is Social
Social Apps are everywhere!!!New opportunity to be
everywhere!!!
Too Many PlatformsToo Many Platforms
Write Once, Deploy Write Once, Deploy EverywhereEverywhere
Brief History of Brief History of OpenSocialOpenSocial
Version 0.5 was released in a “developer release” on Nov 1Version 0.5 was released in a “developer release” on Nov 1stst 20072007
First sandbox was made available on OrkutFirst sandbox was made available on Orkut
Version 0.6 release December, 2007Version 0.6 release December, 2007 More sandboxes came live (Hi5, Ning, Plaxo...)More sandboxes came live (Hi5, Ning, Plaxo...)
Version 0.7 was released in January 2008Version 0.7 was released in January 2008 MySpace, Hi5, Orkut began running 0.7MySpace, Hi5, Orkut began running 0.7
Version 0.8 released late 2008Version 0.8 released late 2008 Contains RESTful and RPC protocolsContains RESTful and RPC protocols Open social client libraries releasedOpen social client libraries released
Version 0.9 released summer 2009Version 0.9 released summer 2009 Simplified APISimplified API Support for templatesSupport for templates
Progress
Who Controls Who Controls OpenSocial?OpenSocial?
Google does not control or “own” the Google does not control or “own” the OpenSocial specificationOpenSocial specification
OpenSocial is managed by the OpenSocial is managed by the OpenSocial Foundation. OpenSocial Foundation. www.opensocial.orgwww.opensocial.org
OpenSocial ContainersOpenSocial Containers
OpenSocial ReachOpenSocial Reach
OpenSocial AppsOpenSocial Apps
OpenSocial AppsOpenSocial Apps Display/Mashup network informationDisplay/Mashup network information
Display friends locations on a mapDisplay friends locations on a map Integrate external web servicesIntegrate external web services
Display my friends Twitter postsDisplay my friends Twitter posts Visual data in new and interesting waysVisual data in new and interesting ways Add new functionality and features to a Add new functionality and features to a
sitesite Provide a view into my non-social Provide a view into my non-social
applicationapplication
OpenSocial ViewsOpenSocial ViewsAn OpenSocial App can consist of An OpenSocial App can consist of
multiple views:multiple views: HomeHome ProfileProfile CanvasCanvas PreviewPreview EditEdit Additional views can be supported by Additional views can be supported by
containerscontainers
Preview/About ViewPreview/About View
Home ViewHome View
Profile viewProfile view
Canvas ViewCanvas View
OpenSocialOpenSocialOpenSocial provides:OpenSocial provides:
Gadget renderingGadget rendering Web service proxyingWeb service proxying Built-in authentication supportBuilt-in authentication support Social data APISocial data API
OpenSocialOpenSocialThrough a combination ofThrough a combination of
Client-side APIsClient-side APIs JavaScriptJavaScript
Server-side servicesServer-side services
OpenSocial APIOpenSocial APIThe OpenSocial API provides the The OpenSocial API provides the
following data:following data: PeoplePeople ProfilesProfiles Activity StreamsActivity Streams Application DataApplication Data Messages (optional)Messages (optional)
OpenSocial DataOpenSocial Data
OpenSocial GadgetOpenSocial Gadget
XML SyntaxXML Syntax
Derived from Google Derived from Google GadgetsGadgets
CSS and JavaScript can CSS and JavaScript can be kept externalbe kept external
XML Gadget
Gadget Metadatatitle, author, features
ContentHTML, CSS, JavaScript
Gadget SpecificationGadget Specification
Gadget contained in an XML file.Includes: JavaScript CSS XHTML Metadata
Deploying an OpenSocial Deploying an OpenSocial GadgetGadget
DEMO:Deploy an OpenSocial Gadget to a Ning Community
Deploying an OpenSocial Deploying an OpenSocial GadgetGadget
Deploys instantly…Deploys instantly…No help from server guys No help from server guys
needed…needed…
Very easy to deploy!!!Very easy to deploy!!!
OpenSocialOpenSocial
Writing an OpenSocial Writing an OpenSocial GadgetGadget
OpenSocial Developer OpenSocial Developer ToolsTools
OSDA – OpenSocial DevAppOSDA – OpenSocial DevApp An OpenSocial app that provides the ability to build and An OpenSocial app that provides the ability to build and
execute OpenSocial apps within an OpenSocial execute OpenSocial apps within an OpenSocial containercontainer
Gadget EditorGadget Editor A simple online gadget editor from GoogleA simple online gadget editor from Google
OSDE – OpenSocial Developer EnvironmentOSDE – OpenSocial Developer Environment An Eclipse plugin that allows for OpenSocial application An Eclipse plugin that allows for OpenSocial application
development completely offlinedevelopment completely offline
OpenSocial DevAppOpenSocial DevApp
Many containers provide an OpenSocial Dev App which can be used to test gadget code against a particular container.
http://osda.appspot.com
DEMO - Orkut
Gadget EditorGadget Editor
Very simple editor for creating simple OpenSocial gadgets or viewing source code of existing gadgets.
http://gadgeteditor.appspot.com
DEMO
OpenSocial Development OpenSocial Development EnvironmentEnvironment
Eclipse plug-in available to simplify the development of OpenSocial gadgets.
DEMO
Sun ZemblySun Zembly
Web app for building Web app for building gadgets, and services.gadgets, and services.
Shared gadgets, Shared gadgets, servicesservices
Reuse gadgets, Reuse gadgets, servicesservices
Social network around Social network around these componentthese component
DemoDemo
OpenSocialOpenSocial
Building an OpenSocial Building an OpenSocial ContainerContainer
Apache ShindigApache Shindig
Provides components to get you started with implementing your own OpenSocial container.
Most existing containers started with Shindig.
Includes client and server-side components.
Java and PHP versions.
Shindig ImplementationShindig Implementation
More Uses of OpenSocialMore Uses of OpenSocialOpenSocial has uses beyond just social networking.OpenSocial has uses beyond just social networking.
Enable a dashboard of data-aware gadgetsEnable a dashboard of data-aware gadgets Integrate stand-alone applicationsIntegrate stand-alone applications A platform for data visualizationA platform for data visualization Build data-aware mobile applicationsBuild data-aware mobile applications Google Friend ConnectGoogle Friend Connect
Atlassian OpenSocialAtlassian OpenSocial
Issue Tracker (JIRA)Issue Tracker (JIRA) Enterprise Wiki (Confluence)Enterprise Wiki (Confluence) Source code explorer (Fisheye)Source code explorer (Fisheye) Peer code review (Crucible)Peer code review (Crucible) Continuous Integration (Bamboo)Continuous Integration (Bamboo) Test Coverage Analysis (Clover)Test Coverage Analysis (Clover)
Atlassian offers a family of products targeted at improving the software development process.
Atlassian OpenSocialAtlassian OpenSocial Development is socialDevelopment is social Developers work with teamsDevelopers work with teams Teams work together on shared objectsTeams work together on shared objects Each person, team, object generates activitiesEach person, team, object generates activities
Comments, schedules, tasks, notification of Comments, schedules, tasks, notification of changes and edits, build failures, code changes and edits, build failures, code commitscommits
This is a huge social network!!!This is a huge social network!!!
Atlassian OpenSocialAtlassian OpenSocial
Atlassian OpenSocialAtlassian OpenSocial
OpenSocial for MobileOpenSocial for Mobile
Google Friend ConnectGoogle Friend Connect
Easily turn any Easily turn any website, blog, wiki, website, blog, wiki, etc into a social etc into a social network supporting network supporting OpenSocial gadgets.OpenSocial gadgets.
Google is the Google is the
container.container. Canned social Canned social
widgets for quick widgets for quick start.start.
OpenSocial AlternativeOpenSocial Alternative Facebook PlatformFacebook Platform
Facebook ConnectFacebook Connect Facebook ApplicationsFacebook Applications
Limited to only Facebook. Limited to only Facebook. That might be enough!!!That might be enough!!!
OpenSocial vs. PortletsOpenSocial vs. Portlets Today complete portals are Today complete portals are
available that consist entirely of available that consist entirely of OpenSocial gadgets.OpenSocial gadgets.
Will OpenSocial replace traditional Will OpenSocial replace traditional server-side portlet technologies?server-side portlet technologies?
vs.
So What???So What???
You may be thinking… this is all very interesting, and maybe even cool technology...
But I don’t work for Google, Facebook, MySpace or any other social network…
Why interest does this have for me as a Compuware employee???
OpenSocial & OpenSocial & CompuwareCompuware
A common gadget A common gadget technology for integrating technology for integrating productsproducts
Bring together views from Bring together views from all our productsall our products
Let users visualize their Let users visualize their data the way they choose todata the way they choose to
Compuware Portal
VantageGadget
ChangepointGadget
VantageGadget
ChangepointGadget
VantageServer
ChangepointServer
ResourcesResources BookBook
OpenSocial Network ProgrammingOpenSocial Network Programming by Lynne Greweby Lynne Grewe
On the WebOn the Web www.opensocial.orgwww.opensocial.org incubator.apache.org/shindigincubator.apache.org/shindig
ContainersContainers www.myspace.com/developerwww.myspace.com/developer www.ning.comwww.ning.com www.atlassian.com/opensocialwww.atlassian.com/opensocial
Questions???Questions???
Now its time for YOUR questions Now its time for YOUR questions and YOUR open discussion!!!!and YOUR open discussion!!!!