SOCIAL MEDIA MARKETING

MICRO KITSubhakar Rao Surapaneni

For beginners

Social media sites have become an integral part of our lives. And anindispensable channel for digital marketers.

It is becoming one of the most preferred platforms for marketers tocommunicate and engage with the audience. As more and moreonline browsers spend their online time on social media sites,marketers are learning how to leverage social media – for nurturingrelationship, understanding the market, promoting the brand andalluring the prospects to win them as leads.

We don’t have a choice on whether we do social media,, the question is how well we do it.

ERIK QUALMAN, SOCIALNOMICS

Social media marketing has become a mainstream marketing. In 2014, socialmedia marketing spend was around $3.1 billion. And in the next five years,social media marketing is pegged to grow at annual rate of 34 percent.

Benefits of social media marketing

Social media sites bring followers, increases brand visibility and createsmeaningful engagement with customers and prospects. It a wonderful platformwhere communication is facilitated, relationship are build and loyalty is earned.

The thing we are trying to do at Facebook is just help people connect and communicate more efficiently.

MARK ZUCKERBERG, FACEBOOK

Everything we do is about getting people to be more open, more creative, and more courageous.

JACK DORSEY, TWITTER

The beauty of social media is that they are extremely democratic platform. It isopen to all and offer level playing field. Those who win love and trust will end upas real winners in social media marketing.

Social media dynamics is very simple. It runs on the currency of informationsharing – something that people find interesting and meaningful. Marketers can’tafford to become complacent just by integrating Social Media Marketing Mix intheir campaign.

Because social media Marketing is not just about reinforcing social presencethorough various channels but connecting meaningfully with relevant andvaluable content.

THE WORLD AT FINGERTIPS

If Facebook were a country,

it would have been the six

most populous country of

the world.

*Mark Zuckerberg

FACEBOOK

Since its Launch, Twitter has

become one of the ten top

most visited websites on

internet and has been

described as “the SMS of

the Internet”

*Wikipedia

TWITTER

As of third quarter 2014,

LinkedIn reports more than

332 million acquired users in

more than 200 countries

and territories.

*Wikipedia

And yet this is just the tip of the iceberg. Consider the following facts:

For every six minutes online, one minute is spent on Facebook Everyday 340 million tweets are posted Everyday more than 1.8 billion pictures are uploaded online Approx. 70% of LinkedIn members use it as their primary networking sites Pinterest is fast emerging as the most popular social media sites just behind Facebook & Twitter in US

LINKEDin

SOCIAL MEDIA TEAM

SOCIAL MARKETING POLICY

CUSTOM MADE CONTENT

In Rome, Do as Romans. In Social Media, Act Social.

Social media sites thrive not on academic or heavy content butrather something which is interesting, engaging, and relevant. Keepthe communication light, friendly an courteous. Let thecommunication flow from the audience point of view.

So, social media marketing strategies should be charted out in aclear –cut way with well defined objectives. Starting form guidelinesto how social media should be engaged to promote brand andconnect with the audiences.

And this strategies start with content. Content is the currency of social media marketing.

One needs to come up with text, videos, infographics and host of other relevant, meaningfuland shareable content - to keep the audiences engaged and entertained. Visual content likepictures and videos attract more traffic.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they KNOW AND TRUST.

Ideal for brand exposure, mild promotions and customer engagement. Stay light and friendly. Don’t over promote.

Judicious and smart promotion can drive generate healthy traffic. Interaction is the key. Engage the followers.

Effective for personal branding; but not much traffic to the website. Liberally Give & Ask for Recommendation

Powerful platform for brand promotion and driving relevant traffic. How-to-videos, product demo, virtual guide are some of the safest bets.

UNDERSTAND THE GAME. AND PLAY LIKE A PRO.

Superior Content: Success of Social Media Marketing depends on the success of content. Give maximum attention to ContentCreation.

Creating Value: Think from the audience point of view. Think how you can create value for them. Find out what they like, whatand what excite them. Create something which will interest and pique them.

Facilitate Conversation: Communication is the blood line of social media sites. Keep the conversation flowing. Focus onbuilding relationship. Establish trust. Win their love.

Consistency in Brand Promotion: Consistency is the name of the game. Maintain consistent look and feel for brandidentification. Pay special attention to your communication. It should be uniform across all the platforms.

Mind your Language: Refrain from posting which has an anti-tone and feel to anything. Don’t act like activists. Don’t act

like marketers. Just act like a polite, decent, and well wisher friend.

Maintain Credibility: Your credibility is your brand value. Credibility helps in conversion. Keep giving fresh and original contentto maintain your credibility.

DON’T FORGET THE BASIC RULES: