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Social Media Marketing (Julio 2012)
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SOCIAL MEDIA MARKETING
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• Amilcar Carrillo
(@gambitami)
• Juan Díaz (@silver_triskel)
• Octavio Armendáriz (@The88888888)
@ajna_asesores
/ajna.asesores
P R E S E N T A C I Ó N
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Tema 1: Mercadotecnia
Tema 2: Mercadotecnia Digital
Tema 3: Social Media – Redes Sociales
Tema 4: Facebook
Tema 5: Twitter
Tema 6: Páginas Web y Blogs
Tema 7: Estrategias en Marketing Digital
T E M A R I O
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Que los participantes conozcan más sobre Social media Marketing y sus diferentes usos.
Dar a conocer las herramientas que ofrecen las nuevas tecnologías para Social Media Marketing .
Generar la creación de estrategias de Marketing dentro de las Redes Sociales.
Dar a conocer el proyecto de AJNA Asesores.
O B J E T I V O S
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M A R C A
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I N F L U E N C I A
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N E C E S I D A D E S
FisiológicasRespiración, alimentación, descanso…
SeguridadFísica, recursos, vivienda…
AfiliaciónAmistad, afecto.
ReconocimientoConfianza, respeto,
éxito…
Auto
Realización
Resolución de problemas,
Creatividad, Espontaneidad…
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A T L vs B T L
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A T L
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B T L
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E N G A G E M E N T
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E V O L U C I Ó N
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C A M B I O S
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MERCADOTECNIA ALTERNATIVA
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VENTAJAS VS DESVENTAJAS
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VENTAJAS VS DESVENTAJAS
Ventajas
Más fácil acceso a la información
Acerca a lugares y personas lejanos
Da poder al usuario
Facilita las cosas
Apoya la creatividad
Desventajas
La información no es tan confiable
Aleja de las personas cercanas
Da más poder a las compañías
Genera dependencia
Limita la imaginación
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VENTAJAS VS DESVENTAJAS
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Ya no se necesita un disco, sino que la informaciónse guardara mas fácilmente. Todo esta en línea y lainformación esta compartida.
C L O U D - N U B E
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Web 1.0
T I P O S D E W E B
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Web 1.0
Web 2.0
T I P O S D E W E B
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Web 1.0Web 2.0
Web 3.0
T I P O S D E W E B
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T R A D I C I O N A L
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E – M A I L M A R K E T I N G
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M O B I L E M A R K E T I N G
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SEO: SEARCH ENGINE OPTIMIZATION
Cómo aparecer en los primeros lugares
Tener un tema claro
Palabras exactas con el contenido del sitio
Número de visitas
Número de links que dirijan al sitio
Contenido actualizado
Metatags
Pagar el servicio de publicidad
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A P P S
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R E A L I D A D A U M E N T A D A
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V E N T A S O N L I N E
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S O C I A L M E D I A
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TEORÍA DE LOS 6 GRADOS
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P E R F I L E S
Prosumidor
Community Manager
Social Media Manager
Gurú
Troll
Bot
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Consume información
P R O S U M I D O R
Produce información
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C O M M U N I T Y M A N A G E R
5 Principios del AC:
Amarás a tu marca sobre todas las otras
Conocerás las fiestas
No borrarás nada
Honrarás a tus prescriptores
No alimentarás al Troll
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S O C I A L M E D I A M A N A G E R
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G U R Ú
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T R O L L
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B O T
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Youtube
Linked-in
Google+
Foursquare
Blogs
Y más…
PLATAFORMAS DE REDES SOCIALES
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B L O G S
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Y O U T U B E
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L I N K E D I N
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G O O G L E +
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F O U R S Q U A R E
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P I N T E R E S T
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H E R R A M I E N T A S Y A P P S
Herramientas
Administrativas:
Herramientas de
Medición:
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INFLUENCIA EN LA RED
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F A C E B O O K
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Nombre
Portada
Datosgenerales
Además, Facebookincluye:
Listas
Grupos
Páginas
Eventos
Aplicaciones
Timeline
F A C E B O O K
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P O R T A D A
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¿Qué le digo al mundo?
¿Digo lo que quiero decir?
¿Por qué esa imagen?
¿Por qué estoy expresando eso?
ESTADO Y FOTOGRAFÍA DE PERFIL
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A M I G O S
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P R I V A C I D A D
Información
Personal
Público Amigos Grupos
Externos
Sólo yo
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L I K E
Gusto
Apoyo
Leído
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T I M E L I N E
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P Á G I N A D E F A N S
La Página de Fans incluye:
Panel de Administración
Insights
Historias Destacadas
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T W I T T E R
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T W I T T E R
Además, Twitterincluye:
Listas
‘Retweet’
Mensaje Directo
Responder
Favoritos
Perfil
Sugerencias
Temas delMomento(TT).
#HashTag
@Nombre
Timeline
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F O L L O W E R S
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TRENDING TOPIC / #DESCUBRE
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R E T W E E T
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F A V O R I T O
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R E S U M I E N D O . . .
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P Á G I N A W E B
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P Á G I N A D E I N I C I O
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Música de fondo opcional
No usar Pop-ups
No se recomienda usar Flash
LOS ‘NO’ DE UNA PÁGINA WEB
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C O N T E N I D O
Texto principalSidebar
Cabecera o Header
Pie de Página o Footer
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A C T I T U D
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V I R A L I Z A C I Ó N
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V I R A L I Z A C I Ó N
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V I R A L I Z A C I Ó N
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É X I T O
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E R R O R E S
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C O N T R A C A M P A Ñ A S
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C O N S E J O S
1. Que el nombre de tu página tenga que ver más
con el servicio, que con el nombre de tu empresa.
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C O N S E J O S
2. Las imágenes llaman más que las palabras.
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C O N S E J O S
3. Ser más emocional que racional.
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C O N S E J O S
4. 80% Contenido, 20% Ventas.
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C O N S E J O S
5. Conoce a tus seguidores.
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C O N S E J O S
6. Propicia la interacción.
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C O N S E J O S
7. Identifica las necesidades.
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C O N S E J O S
8. Interconecta tus redes.
![Page 95: Social Media Marketing (Julio 2012)](https://reader033.fdocuments.us/reader033/viewer/2022060204/559f7ba61a28ab6b2b8b45b7/html5/thumbnails/95.jpg)
C O N S E J O S
9. Mide.
![Page 96: Social Media Marketing (Julio 2012)](https://reader033.fdocuments.us/reader033/viewer/2022060204/559f7ba61a28ab6b2b8b45b7/html5/thumbnails/96.jpg)
C O N S E J O S
10. Que tus seguidores también generen contenido.
![Page 97: Social Media Marketing (Julio 2012)](https://reader033.fdocuments.us/reader033/viewer/2022060204/559f7ba61a28ab6b2b8b45b7/html5/thumbnails/97.jpg)
C O N S E J O S
11. Sal de la caja.
![Page 98: Social Media Marketing (Julio 2012)](https://reader033.fdocuments.us/reader033/viewer/2022060204/559f7ba61a28ab6b2b8b45b7/html5/thumbnails/98.jpg)
C O N S E J O S
12. Actualízate contantemente.
![Page 99: Social Media Marketing (Julio 2012)](https://reader033.fdocuments.us/reader033/viewer/2022060204/559f7ba61a28ab6b2b8b45b7/html5/thumbnails/99.jpg)
C O N S E J O S
13. Que hablen bien o mal de ti, pero que hablen.
![Page 100: Social Media Marketing (Julio 2012)](https://reader033.fdocuments.us/reader033/viewer/2022060204/559f7ba61a28ab6b2b8b45b7/html5/thumbnails/100.jpg)
P A S O S
1- Para qué estoy en la red.
2- A quién quiero llegar (Target).
3- Qué medios usar.
4- Contacto en la empresa.
5- Guía de comunicación.
6- Aventarse.
7- Medir resultados.
![Page 101: Social Media Marketing (Julio 2012)](https://reader033.fdocuments.us/reader033/viewer/2022060204/559f7ba61a28ab6b2b8b45b7/html5/thumbnails/101.jpg)
¡Muchas Gracias por su
Presencia!
Contacto:
facebook.com/ajna_asesores
@ajna_asesores