Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure...

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Social media marketing: in practice ad:tech 2012

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ad:tech London Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan? Abeed Janmohamed, Commercial Director, Europe, RadiumOne Marc Grabowski, COO, Nanigans Iain MacMillan, Director, RMM

Transcript of Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure...

Page 1: Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?

Social media marketing:in practice

ad:tech 2012

Page 2: Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?

Just a minute…

Page 3: Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?

What…?

Page 4: Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?

Aggregation

Page 5: Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?

Paid…?

Page 6: Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?

ROI & KPIs

Page 7: Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?

Marc Grabowski@MarcTGrabowski

Abeed Janmohamed@RadiumOne

Iain MacMillan@_socialclimber_

Page 8: Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?

Customers

Purchase Intent

Prospecting

Awareness

Question?

“ HOW DO BRANDS TO TURN SOCIAL AWARENESS INTO PURCHASE INTENT?”


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