Social Media Marketing for Retaurants and Local Businesses
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Social Media Restaurant Marketing Mastery Manny Sarmiento www.NewMediaNewMarketing.com
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Social Media for Restaurant Marketing shows how SEO, Search Engine Optimization, Social Networking, Daily Deals such as Groupon, Blue Spot Deals, Living Social combined with Email Marketing tools such as Constant Contact, plus Facebook, LinkedIn, Google+, Twitter can grow your business. New Media, New Marketing, Inc. teaches Social Media Marketing, Internet Marketing and Search Engine Optimization Education, Consulting and Outsourcing company. Courses in Facebook, LinkedIn, Twitter, Blogs, Local Based Search and many other Internet Marketing specialties. Outline of Presentation: Social Media Certification Certified Social Media Marketing Specialist™ Program Can Social Media really make a difference to your business? • The “Tribe” • Maslow’s Hierarchy of Needs • Reticular Activating System (RAS) • Top of Mind Marketing (TOM) • Relationship Marketing Which Social Media and Social Bookmarking Sites to Use? Build Profiles Establish URL (http) Connect and Contribute Build Relationships G.A.S. Social Media Levels Level 1 - Content Website Blog YouTube Social Media Press Releases Document Sharing Level 2 - Sharing Facebook Twitter LinkedIn Google+ Pinterest Social Bookmarking Capture Call to Action Engagement What’s the big deal with Social Media Marketing? Massive Traffic to Your Business or Site Build New Databases SEO Success Like Never Before Backlinks, Traffic, Name Recognition Building Relationships Cost Effective – Mostly Free! Measurable (Google Alerts) ROI Flexibility – 15 Minutes to 2 Hrs / Day Increased Sales & Revenue What to do Now? SMM is a Must! SMM is a Job Function Schedule It / Assign It 15 Minutes to 2 Hours Per Day Use Shortcut Tools Start Now! Just Do It! New Media, New Marketing, Inc. Manny Sarmiento [email protected] www.NewMediaNewMarketing.com www.SlideShare.net/ticketfl
Transcript of Social Media Marketing for Retaurants and Local Businesses
Social MediaRestaurant
Marketing Mastery
Manny Sarmientowww.NewMediaNewMarketing.com
What You Will Learn Today?
• How Social Media Really Works• Seven Paradigms of Social Media• How it is Possible to D-I-Y Social Media• Basic Social Media Marketing Strategies• How You Could Get Started Today
Can Social Media really make a difference to your business?
It’s About Building Relationships
G. Give Away Your KnowledgeA. Answer QuestionsS. Solve Problems
Psychology of Social Media
• The “Tribe”• Maslow’s Hierarchy of Needs• Reticular Activating System (RAS)• Top of Mind Marketing (TOM) • Relationship Marketing
Social Media Tools
Local Directories
Social Networking
Blogs
Microblogs
Video Sharing
Email Marketing
Bookmarking
Photo Sharing
Presentation Sharing
Press Releases
Social Media
Which Social Media and Social Bookmarking Sites to Use?
Social Media
Social Marketing Strategies
Social Marketing• Build Profiles• Establish URL (http)• Connect and Contribute• Build Relationships
• G.A.S.
Social M-LevelsLevel 1 - Content
• Website• Blog• YouTube• Social Media Press Releases• Document Sharing
Level 2 - Sharing• Facebook• Twitter• LinkedIn• Google+• Pinterest• Social Bookmarking
• Capture• Call to Action• Engagement
The C.C.E.
http://www.facebook.com/SocialMediaUniversity
Local Directories• MerchantCircle.com
• Foursquare.com
• Google Places
• Yahoo Local
• Bing Local
• Superpages
• Restaurant Review Sites: Yelp / Trip Advisor / Etc
• Hundreds More…
www.LocalDirectoriesMarketing.com
Google Places
• Now Google+ Maps• Local Directories• Appears on Google Searches (SEO)• Put Yourself on the Map• A Must for Any Business• Make it Interactive• Other Directories
• Bing, Yahoo, Merchant Circle, others• Google.com/places
YouTube & Video• YouTube and Video Sharing a Must• SEO Potential• #2 Search Engine in the World• #3 Most Trafficked Web Site (Alexa.com)• Integrate with Other Sites• Facebook from YouTube• Embed in Blog and Website• Keyword, Tags and Labels a Must• Auto-Link to Facebook, Twitter & Buzz• Brand Your Channel• Create from Photographs, Flip or Cell Phone• Vimeo, Metacafe, Veoh, others
Social Media Press Releases
Fast, Efficient and Powerful Social Bookmarking
Social Bookmarking
Your Favorites Shared with the eWorld
Social Bookmarking
• Powerful SEO• Creating Backlinks Google Loves• Dofollow Me “Top Dofollow Bookmarking…”• Driving Traffic to Your Web Site• Multiple Sites “Top Social Bookmarking…”• Share Your Favorite Sites and Your Own• Bookmark Weekly or Daily• Digg, Delicious, Technorati, Reddit• StumbleUpon, Fark, Furl
The Most Powerful SMM ToolThat No One Speaks About and You Must Use!
Presentation Sharing
• Slideshare.net• “Expert” Status• Building Relationships (G.A.S.)• SEO Friendly• www.SlideShare.net/ticketfl
Daily Deals
• Sharing Revenue? No!• Market the Deal• Capture & Place in other Databases
• Facebook, LinkedIn, Twitter, Email• Value the Visitors• Bring them Back! Loyalty!• BlueSpotDeals.com
www.BlueSpotDeals.com
7 Paradigms of Social Media Marketing
1. It’s about SEO2. DIY It3. Building Relationships (G.A.S.)4. T.O.M.5. “Expert” Status6. The “Tribe”7. Engagement
What’s the Big Deal with Social Media Marketing
What’s the big deal with Social Media Marketing?
• Massive Traffic to Your Business or Site• Build New Databases• SEO Success Like Never Before
Backlinks, Traffic, Name Recognition
• Building Relationships• Cost Effective – Mostly Free!• Measurable (Google Alerts) ROI• Flexibility – 15 Minutes to 2 Hrs / Day• Increased Sales & Revenue
What to do Now?
• SMM is a Must!
• SMM is a Job Function
• Schedule It / Assign It
• 15 Minutes to 2 Hours Per Day
• Use Shortcut Tools
• Start Now!
• Just Do It!
PRLog
Personal One-on-One Consulting / Coaching
4 Hours Social Media. SEO, Marketing Coaching
$497.00
SEO Search Engine OptimizationReport | 10 Pages $750.00
Manny Sarmiento | [email protected] www.NewMediaNewMarketing.com
New Media, New Marketing, Inc.
Thank You!
Manny Sarmiento [email protected]
www.NewMediaNewMarketing.com
www.SlideShare.net/ticketfl
