Social Media Marketing Food & Beverage PPT
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Transcript of Social Media Marketing Food & Beverage PPT
Why Use Social Media
Marketing?
What Is It, Creating Strategy Tips, Analytics &
Cheats
William GladhartMBA-M
Will Gladhart Consulting
Why is Social Media Important to a Corporation, Business or Entrepreneur?
300+ Million Users in North America1+ Billion Globally
95+ Trillion Email sent in 2009500+ Million Facebook Users Worldwide
126 Million Blogs & Online RSS Feeds10 Billion Tweets since 2006 10+ Million Tweets in 2010
Facebook is Second Largest Online Community in US
Social Media & Web 2.0
Two Way Communication & Interaction
Personal Dialogue & Communities
Mobile Devices & Smart Phones
What is Social Media Marketing?
Enables Others to Advocate FOR Your Business Through Compelling Content
Turning Passive Consumers into Active Participants
Causing Consumers & Followers to take Action (Buy Product/ Service)
Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams
Food & Beverage Industry Examples
Nestle
Corporate Website Interactive with SM
Community of Action
CreatingSharedValue.comBlogs, Flickr, YouTube, FB, Twitter
Learned SM community dialogue & Crisis Strategy
through Palm Oil
PR Disaster
CSM
Static Web 1.0 Websites for Corporate &
Ingredient Partners
Null Social Media Presence beyond
Google Search
Exception is @BakeMark & CSM CEO profile on
RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner
Social Networks & RSS
Blogging
Why Blog?
Online Metrics & Searchability
42% Adult Population Read Blogs Daily, Only 5% Actually Write
Why Tweet?
Get Over It, Get on Twitter, Become @____
Analytics
Tracking Trending Topics #TT & #
Discussion Forums & Chat
Promoted Tweets
Social Media News & Bookmark Sites
Planning & Research
Consumer Interaction A Priority Over Products
Inventory of Online Assets
Identify Desired Outcomes
Start Small & Slow, with Strategy & Deliberation
Key Performance Indicators (KPI)
Crisis Management Plan
Road Map for Creating SM Strategy
Start with the 5M’s
Rings of Social Influence
Tips for Managing Online Criticism
Try Not to be HURT
Differentiate Complaints vs. Venting
If you are WRONG, Apologize!
Share How You are Going to ‘Do It Better’ with Consumers
Seize the Opportunity
Free SM Monitoring Tools
Paid SM Monitoring Tools
Local Social Media Resources
Tools & Trends
Social Media is a TOOL
Voice & Tone
Creating Friction in a Frictionless Environment
Build Quality, Real Relationships
Invest in Community
Make Consumers Happy
SM Time Commitment 30 Listening 60 Connecting 30 Publishing/ Writing
3 SM Trends 2010-11 CRM Customer Relationship Mgmt
Mobile Devices Velvet Rope Communities
