Social media marketing effectiveness and measurenet
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Dinesh Babu Pugalenthi Digital Marketing Consultant www.dineshbabu.asia SOCIAL MEDIA ffectiveness &Measurement Presented By
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Social media marketing effectiveness and measurements tells you about social media marketing overview ,its effectiveness and the eight steps to measure
Transcript of Social media marketing effectiveness and measurenet
Dinesh Babu PugalenthiDigital Marketing Consultantwww.dineshbabu.asia
SOCIAL MEDIAEffectiveness &Measurement
Presented By
Social MediaEra
Started 10 yrs ago2004
2003
2005
2006
62%
38%
TIME SPEND BY MARKETERS / WEEK
Spend five hours or moreSpend ten hours or more
Social Media Marketing Industry Report – Stelzner, 2009
Social Media Marketing Effectiveness
DEPENDS ON• QUALITY• BUILDING TRUST• INTEGRATION WITH OTHER MEDIA PLATFORMS
SOCIAL MEDIA MARKETING
MEASUREMENT
Eight Steps to precisely measure the social media marketing effectiveness
Establish a baselineCreate activity timelinessMonitor the volume of mentions
Measure transactional precursors
Look at transactional data
Overlay all data
Look for Patterns
Prove and disapprove relationship
Thank youwww.dineshbabu.asia
