Social Media Marketing - Ed Spiegel

Contact:Ed SpiegelFounder, [email protected]: EdwardSpiegel

© Rent Mine Online 20082

•Benefits to property managers

•Social market overview

•The RentMineOnline solution and how it can help you

Benefits to Property Managers

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Improved Referrals: Good tenants attract good tenants

Higher Retention: Like-minded responsible tenants

Creating Community: Communication tool to keep up with residents

Increased Engagement: Enable tenants to trade, borrow, lend and buy/sell

Marketing Presence on Social Networks: Safe and effective marketing


Social Networks(Community)

Opportunity in Converging Markets:Referral, Community, Transaction

Multi-Family Housing /Property Managers


•70M users

•Users double every 6 months, Fastest growing demo 25+

•Apx 150 friends per user, high engagement

•110M+ users

•1 in 4 Americans

•85% over 18 years old

•20M users

•485% annual growth

•1/07: Ave. 39 years old, $139,000

•20M users

•Additional 15M users through partnerships

•Has raised over $28M in venture funding

Social Networking Has Become the New Online Medium


Integration and Open Social

“… the social graph will change every web application... what is emerging is the identity and social subsystem of the future internet operating system."

—Tim O'Reilly, O'Reilly Media, Inc.


Trust-based Community Transaction Evolution

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Increased Community, Interaction, Trust and Feedback


RentMineOnline Home Page

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Live


Two-pronged sustainable market place model

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Trusted Market Place:

• Community• Referral• Retention

Property Managers:• Exposure• Management• Marketing

Live


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Creating Viral Distribution

Live

Live

•Newsfeed•Mini-feed•Messaging


Email Marketing Message


Increased Referrals: Step 1


Search for an Apartment


Case Study: Residential Community

• 500+ Units, 25-30 turnover each month

• Large monthly Internet Marketing spend– Rent.com, ForRent.com, Other.com, Referrals

• Existing Referral Program


Distribution to residents

– Email Communication– Door hangers– Community Events– Move-In Packages– Newsletters


The RentMineOnline Advantage

• Referrals• Retention• Creating Community• Marketing Presence on Social Networks• Increased Engagement

We look forward to bringing social marketing to your properties



Social Media Marketing - Ed Spiegel

Business

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