Social Media Marketing Content Planloyaltymarketingonline.com/wp-content/uploads/... · Page 3 of 1...

Andy Spencer

FIS Emerging Commerce

Marketing Manager

[email protected]

Social Media Marketing Content Instructions

2015

of 11

Social Media Marketing Content Instructions Facebook • Pinterest • Twitter

This document represents the instructions for how to use the monthly pre-planned content and promotions for all current

ScoreCard® Rewards social media marketing channels. We hope these examples enhance your own campaign. Please

note that we may choose to post and share additional content, based on new merchandise or travel offerings, and any

other ideas we feel will enhance the social experience for all ScoreCard Rewards fans and followers. Our goal is to

provide content that is interactive, engaging and fun, and that can easily be reposted and shared by our clients to help

effectively market the ScoreCard Rewards program. As a result of consistently and effectively utilizing the content and

tools we provide, you will see increased engagement in all social media marketing channels. Increased cardholder

acquisition, cardholder activation, usage and retention are all benefits of a strategically and effectively implemented social

media marketing plan. Frequently review our Facebook page: http://www.facebook.com/scorecardrewards, our Pinterest

page: http://www.pinterest.com/scorecardreward and our Twitter page: https://twitter.com/scorecardreward for ideas and

additional content. We’ll be running promotions, contests and giveaways randomly throughout the year so it is important

that you monitor these channels in order to leverage these promotions.

Note about customization: The examples provided throughout are ScoreCard Rewards specific. If you’re interested in

applying this theme to your own social marketing channels and branding them with your logo, please ask us for generic

versions, when applicable.

http://www.facebook.com/scorecardrewards

http://www.pinterest.com/scorecardreward

of 11

ScoreCard Rewards: Social Instructions

“Like” the ScoreCard Rewards Facebook Page with your Financial Institution’s Page

Step 1: Log in to your Facebook, go to the ScoreCard Rewards Facebook page and click the ellipses button

next to “message”

Step 2. Select “Like as Your Page” from the drop down menu-- this will pop up a dialog box.

of 11

Step 3.

Select your Financial Institution’s page from the drop down list of pages that you manage. Click save. This will

add ScoreCard Rewards to your Financial Institution’s list of “favorite” pages.

of 11

Share an Image from the ScoreCard Rewards Facebook Page onto your Financial Institution’s

Facebook Page.

Step 1.

Log in to your Facebook. Go to the ScoreCard Rewards Facebook page and choose an image that you would

like to share. At the bottom of the post, select the blue link that says “Share”

Step 2.

Selecting share will take you to a pop up dialog box. Click the button that says “On Your Own Timeline”- this

will give you a drop down menu. Select “On a Page You Manage.”

of 11

Step 3.

Write some text that you would like to appear with the image on your Financial Institution’s Facebook page.

Make sure to “Tag” ScoreCard Rewards. To tag us, type the @ symbol and then begin typing ScoreCard

Rewards (with no space between @ and ScoreCard). As you type, a drop down list of tag options will appear---

select ScoreCard Rewards from that list.

of 11

Step 4.

If you tagged correctly, ScoreCard Rewards will appear as a blue link in your text (like in the image below).

Finish typing your post content.

of 11

Step 5.

Once the post has the text and tags that you want, click “Share Image” at the bottom of the box. This will make

the image, with your text, appear on your Financial Institution’s Facebook page timeline.

of 11

Twitter Following

If your Financial Institution has a Twitter account, please follow ScoreCard Rewards.

Log in to your twitter account and search for @ScoreCardReward

A dialog box will pop up. Select “Follow”

of 11

Once you follow @ScoreCardReward on Twitter, you can interact with our content in several different ways:

retweet, favorite, or reply.

Retweet:

If you see a tweet that @ScoreCardReward has published that you would like to share with your followers .You

can retweet it.

of 11

The post will appear to your Twitter followers as a retweet from the ScoreCardRewards handle.

Favorite:

If you like a tweet that ScoreCard Rewards has shared, but don’t want to retweet it to your followers—you can

simply “favorite” the tweet. This is similar to the “like” function on Facebook

of 11

Reply:

If you have a response to share with a tweet from ScoreCard Rewards, you can “Reply”

of 11

This will lead you to a dialog box where you can type your response. The reply option will automatically Tag

@ScoreCardReward. When you are finished typing, select “Tweet”

Social Media Marketing Content Planloyaltymarketingonline.com/wp-content/uploads/... · Page 3 of 1...

Documents

Transcript of Social Media Marketing Content Planloyaltymarketingonline.com/wp-content/uploads/... · Page 3 of 1...