Social Media Marketing Class Week 3
-
Upload
charles-lee -
Category
Business
-
view
970 -
download
1
Transcript of Social Media Marketing Class Week 3
![Page 1: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/1.jpg)
social media marketingbiola university | week 3
charles lee
![Page 2: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/2.jpg)
Re#lections From Week 2?
![Page 3: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/3.jpg)
www.marsdd.com
![Page 4: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/4.jpg)
Social Media Myths(Kanter & Fine)
Our Constituents Aren’t Online Face-to-Face Isn’t Important Anymore Social Media Isn’t Core to Our Work Using Social Media is Hard Using Social Media is Time-Consuming
![Page 5: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/5.jpg)
Working with Free Agents(Kanter & Fine)
![Page 6: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/6.jpg)
Working with Free Agents(Kanter & Fine)
Get to Know the Free Agents Break Out of Silos Need for Exploration to Learn & Sort Don’t Ignore the Newcomer Keep the Welcome Sign Lit Let Them Go Don’t Be Afraid to Follow
![Page 7: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/7.jpg)
Social Media Builds Social Capital(Kanter & Fine)
People Are Easy to Find Online Talk is Cheap (w/ tools) Serendipity is Enhanced Reciprocity is Incredibly Easy
![Page 8: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/8.jpg)
bethkanter.org
![Page 9: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/9.jpg)
![Page 10: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/10.jpg)
chrisbrogan.com
![Page 11: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/11.jpg)
Six Characteristics of Trust Agents (Brogan)
Make Your Own Game One of Us The Archimedes Effect (Leverage) Agent Zero Human Artist Build An Army (Collaboration)
![Page 12: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/12.jpg)
A Personal Brand?
![Page 13: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/13.jpg)
![Page 14: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/14.jpg)
garyvaynerchuk.com
![Page 15: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/15.jpg)
Keys to Building a Personal Brand
Listen Well Genuinely Care Platform Others Regularly Consistently Produce Great Quality Stay Accessible Be Transparent Welcome Formation Stay Uniquely You Networking In-Person
![Page 16: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/16.jpg)
charitywater.org
![Page 17: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/17.jpg)
charitywater.org
![Page 18: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/18.jpg)
charitywater.org
![Page 19: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/19.jpg)
Quality of Work x
Quality of Character=
Personal Brand
![Page 20: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/20.jpg)
![Page 21: Social Media Marketing Class Week 3](https://reader033.fdocuments.us/reader033/viewer/2022052823/555225cab4c90520548b51a3/html5/thumbnails/21.jpg)
social media marketingbiola university | week 3
charles lee