New Media Marketing ICA 1: New Media Marketing Campaign (Failures)
Social Media Marketing - Bhakthan's Theory
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Transcript of Social Media Marketing - Bhakthan's Theory
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SOCIAL MEDIA MARKETINGPractical Social Media Marketing for
StartupsSujith Bhakthan
Blogger & Founder @ KSRTC Blog | Aanavandi™
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More than half of the human race is under 30 years old
They have never known the life without the Internet !!
Guess how they feel about Social Media?
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What is social media? Social Media Marketing is the process of publicize
and promote the information of the brand, service and product across the world by utilizing the social media sites.
With help of social Media Marketing, we can find their required things because nowadays people also perform searches in social sites for their requirements.
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Why Social Media?Social Media is able to spread your creations, ideas & posts Instantly across the globe.
Previous days, it takes a lot of time to spread information.
But In present days, with the help of social media we can achieve it in ONE CLICK.
Nowadays people are very much passionate about social media.
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A Website & Blog
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Why you need a website & blog?
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Difference between website & blog?• Platform (HTML/CSS or
Java/Javascript/ Python/Php, etc.)• A homepage that displays content
from several sections of internal website pages
• FAQ page, Client testimonial & feedback
• A services/products page that displays what they have to offer for the visitors.
• Platform (Wordpress, blogger etc)• Chronological listing of blog posts• A commenting system that invites
readers to participate in the communication and leave behind comments.
• Blog posts are archived by date, category, author, tags and sub-categories.
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Why Social Media Marketing?- People trust the social media very much these days.
- As per statistics, every 8 out of 10 have the accounts in any social websites.
- So across world we can find number of leads & their information in social websites.
- Many people also perform searches in social websites for their requirements.
- We can directly engage with our customers & answer their questions using social media.
- It is very cost effective compared to other digital marketing techniques.
- We can increase our brand identity by using it as a medium to reach customers
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- To showcase Your Brand
- To develop a loyal community of prospects
- To increase digital exposure
- To enhance company trustworthiness
- To expand sales
- To boost traffic and search engine ranking
- To cut marketing costs
Why to use Social Media?
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Facebook PagesFacebook Groups
Facebook AppsFacebook Ads
Facebook Social Plugins
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How facebook pages can help you to grow?
Choose a style that of yours !
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But, What was the climax?
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Sharing interesting contents to your audience
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Deliver what people need and stick on the niche
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Avoid spamming please !!
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Scheduled PostsHow frequent u can
post?Posting time?
Facebook Algorithm
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Interact with your customers, be one among them !
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Pai
d Pr
omot
ions
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VideosLife has become fast & busy
People have become more tech & net savy
Video is where your customers are spending time !Video marketing is the latest trend
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Benefits• Chances of getting page one listing on google search
is increase by 53% times with video.
• On Average a visitor will stay 2 minutes longer when they watch video.
• By 2019, Video will be 90% of all internet traffic.
• 87% of online marketers use video.
• 65% visit the website after viewing video.
• Over 1 billion unique users visit Youtube every month.
• 87% social media users follow their brand videos.
• Post with video link will attract 3x more visitors.
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IF YOUR BRAND DOESN'T PRODUCE
ONLINE VIDEOS&
IF YOUR BUSINESS DO NOT HAVE A VIDEO
START NOW
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Facts & Stats About Social MediaA significant 86% of marketers said that social media was important to their businesses
By spending as little as 6 hours per week, 64%+ of marketers see lead generation benefits with social media.
75% of marketers reporting positive results in terms of traffic increase as one of the major benefits of social media.
A significant 89% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure.
More than half of marketers who have used social media marketing for over 3 years reported an increase in sales over that period.
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Its not a prank that you can develop your business with social media
SEO
• Targets search engines• Take time to build good amount of
traffic• Direct engagement is not possible• Possible to showcase, but not flexible
like SMM• Reaching customers through search
engines
SMM
• Targets social media websites• Can achieve high relevant traffic in less
time• Direct engagement with clients• Good platform to showcase
achievements• We can reach the potential customers
who missed search engines
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How much it cost?You just need to hire Social media
manager but you can create social media profiles on various social network sites for free.
You can also go for paid advertising if you need a quick response
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Conclusion• There are many advantages of Social media marketing compare to
any other marketing technique. • This is one of the most popular techniques with low cost and
guarantee results. • It helps in increasing traffic as well as leads.• It is a best platform to improve brand identity.• It can be used in combination with any other digital marketing
technique.
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Have any questions?
m
Reach me on
8893064015
Thanks
/sujithbhakthan
www.bhakthans.com