Social MediaB E C O M E A F A N !

What exactly is Social Media?It’s the use of web-based and mobile based

networkingplatforms which make communication a two-

way street.

Social Networking is:1. Highly Interactive2. Extremely Engaging3. Brutally Transparent

Popular Social Networking Sites

1. More than 200,000,000 active users

2. More than 35 million users update their status each day

3. More than 2.5 billion photos uploaded to the site each month

4. More than 3.5 million events created each month

5. More than 1.6 million active Pages on Facebook

6. More than 700,000 local businesses have active Pages

And…

Over 1,000,000 users in Kenya

1. Twitter gets more than

300,000 new users every day.

2. There are currently 110 million users of Twitter’s services.

3. Started as a simple SMS-text service.

4. More than a third of users access

Twitter via their mobile phone.

An amazing fact about Twitter…

Michael Jackson’s death on June 29th

2009 was first reported and spread

rapidly overnight on Twitter, before it

was later confirmed by mainstreamnews media houses such as CNN

andCNBC.

1. Receives more than 2 billion viewers per day

2. Every minute, 24hrs of video is uploaded onto YouTube

3. Over half of YouTube is under 20 years

4. You would need to live for around

1000 years to watch all the videos on YouTube

Top selling teen idol, Justine Bieber

Was discovered from YouTube in2008, by a Music talent scout

whostumbled upon his uploaded

video. Hewas then introduced to Usher.

The rest is history….

A YouTube Success Story…

Paid Media – Strangers

Owned Media – Customers

Earned MediaFANS ! :D

Media Examples Pros Cons

Paid •TV•Radio•Sponsorships•Press

•Immediacy•Highly Controllable•Targetable

•Clutter•Declining response rates•Poor Credibility•Expensive

Owned •Website•Mobisite•Blog•Facebook Account

•Controllable•Targetable

•Trust takes longer to build

Earned •Viral & Buzz•WoM – Word of Mouth•UGC – User Generated Content

•No control…hard to manage•Hard to measure•Negative impact can cause massive brand damage.

•Most credible•Lives on – a true fan is a fan forever

So how does social media affect BRANDS?

1. Consumers are talking about your brand openly

2. Consumers are sharing, posting and

uploading what they like..and what they don’t like..about your brand

3. Consumers are recommending or

disapproving your brand to others

4. Consumers are going viral about your brand!

The tables have been turned now.

Consumers are talking, and we’ve got to

listen!

So…what next?

Simple...

Get with the program….

Join the Social Media Bandwagon!

Thank You!