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Social Media Marketing

IN 2014

Presented By:

Kushagr AgarwalPrinciple Partner @

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1Facts & Figures2

Why Social Media MarketingThis question has been ticked as OBVIOUS Now!

Social media is a blur of tweets, shares and content. No longer is it just used by the young and the restless. It is global and embedded in every corner of the web.

72% of all internet users are now active on Social Media18-29 year olds have an 89% usageThe 30-49 Age bracket sits at 72%60 percent of 50 to 60 year olds are active on social mediaIn the 65 plus bracket, 43% are using social media71% of users access social media from a mobile device.Social Media has lot of FreebiesThe Social Media Paid Advertisement / Promotions are cheaper than any Other Media on this Earth (Print / Television / Radio)

The paradigm of social media only being used by the younger generation should be put to rest now.34

Social Media Marketing on TwitterFocus on Brand promotions & Micro Blogging (140 Characters)Building powerful relationship with customers.Globally perceived as Free CRM Channel for major companiesBig Brands using for Customer Service, Brand Awareness, Product Reviews, Feedbacks & Support for After SalesInfluential amongst all age groupsStraight communication channel with Companies / Brands / Celebrities / Politicians Upload/Post Links, Company logo, Brand pictures, Product logos, Conversations, Contests, etc.No Analytics support but external paid Apps can be useful 56

Customer SupportPre Sales Support7

Consumer EngagementCustomer Support8

Sales ManagementBrand AwarenessSocial Media Marketing on FacebookOrganizations can create Free Pages / GroupsMedia sharing in form of photos, videos, links is maximized hereFacilitates direct engagement with Event creation activities.Big Brands use for Product Marketing, Customer Service, Brand Awareness, Customer FeedbacksWe need to add personal touch in marketing for it to work.Age Group of 12 to 35 uses this Channel largely FB is the largest network of consumer base online absolutely at no costEngagement Analytics are provided Free and are quite useful too. 910

CSR11

Employer Branding12

Consumer EngagementSocial Media Marketing on LinkedInCompanies can create their Official Pages & Service / Product Showcase Pages for no cost at allEmployees drive the marketing indirectly hereAlumni Groups are very useful and Free of CostCompanies use LinkedIn for Company Updates, Employer Branding, Talent Attraction & New Product/Service LaunchesPictures, Presentations, Documents, Videos can be uploaded with an extremely user friendly UIThe Paid LinkedIn services for Marketing have greater impact but the Costs are exorbitant and recurringLinkedIn is globally popular amongst Age Groups of 25-55 and has major member base of working professionals and entrepreneurs.

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Engagement15

Employer Branding16

EFFECTIVE GAME PLAN Utilize the right networks. You need to know exactly what networks to use to accomplish your goal. Whether its Facebook, Youtube, Twitter, LinkedIn or one of the any other Social Networks, having the right network mean youll dominate the competition. Every business needs to establish a social media presence where they are reaching their most likely customers. If youre not maximizing your right networks, your most likely customers never see you, hear about you or buy from you. This formula is crucial for success. Discover the latest cutting edge strategies- strategies that will give you money in todays market.

Engage Followers. Engaging followers are easy once you know how. You need to have a clear and simple routine, allowing you to capture your followers hearts and minds! On Facebook, pictures generate more interest and Likes than any type of content. To engage your followers, use pictures! Most businesses dont engage their followers. Most people treat social media as a task to be completed each day. They make posting of their work for the day, not realizing that posting is not the goal. Engagement is the goal. When done properly, its not work at all. Once you see how quick and simple this can be, youll wonder why everyone isnt doing it.

17Have a clear goal! Social Media can accomplish many things for you and you need to be clear about what you want to accomplish! With Social Media, your goal isnt to sell, its to establish a relationship. People buy from people they know and trust. Social Media just lets you become that person. Most dont have a clear goal. Social Media is just a medium and not an end in itself. Its a part of an overall strategy. People who try Social Media but do not have a clear goal, quickly become frustrated by the lack of results.

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Thank You

For

Listening

2020Sheet1TWITTERFACEBOOKLINKEDINGoogle+InstagramTotal No. of Users - 600 Million+Total No. of Users - 1.4 Billion+Total No. of Users - 250 Million+Total No. of Users - 1 Billion+Total No. of Users - 200 Million+Avg. No. of Tweets per day - 58 Million23% of Facebook user's check their account more than 5 times a dayReach across 200 CountriesPlatform has over 67% male usersEvery second 8000 users like someone a photo60% users access it from mobile250 Million users access through Mobile27% users access LinkedIn through their mobile20 Million unique users access through Mobile73% Users Access from their Mobile8 out of 10 companies are being talked about on an AvgOver 28 Million Brands / Company PagesOver 3 Million LinkedIn Company PagesFigues NATop 100 Brands post content daily are 43% of Total users