Social Media Marketing

Fundamentals of Social Media

What is Social Media

“Any online media that allows users to interact with one another.”

Social Media is all about Conversation.

Social Media is mainstream

Social MediaProvides new marketing opportunitiesSocial MediaProvides new marketing opportunities

The consumer is now in control of your brand

Can people find you?

Social Mediawill be at the heart of marketing

Social MediaIs about LISTENING and PROVIDING VALUE.

Social MediaIs now a two-way road

Keep it simple!

Plan accordingly

Research. Educate. Get inspired.

Set your business goals & objectives.

Secure your brand’s online identity.

Set the ground rules.

Benchmark against your competitors.

Jump in and get started!

Listen!!!

Social Media Marketing is LISTENING

Listen FORYour brand.Your product or services.Industry Terms.

What differentiates your products and services?

Are you the NEW FISH in town?

Ask them: “How can WE help?”

EMPOWER them.

They will happily tell others.

Gather FEEDBACK

Take Action !

Familiarize your BRAND

Your WEBSITE needs to provide value

It’s all about the consumers now.

Be transparent and authentic. People want to engage with you as a person. They aren’t interested in talking to a ‘company’.

Assess

Set goals and objectives.It will help measure your success.

Prioritize your business objectives

Identify your Goals

• Analyze the traffic on your site.• Maintain a Company Blog.• Monitor your Social presence.

Make your customers LOVE you

Organize your information.

Report on a regular basis.

How to find time for social media marketing?

Build it into your daily routine

The internet never sleeps

Efficiency is key

A person with an intense interest in participating in social networks may help you.

Start small and GROW it!

Three golden

Nuggets

•Social Media is mainstream.•Social Media Marketing is about listening and providing value. •Social Media changes the way you market – forever.