Social Media Marketing 2016 - 1MET Business Boot Camp 4.0
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Transcript of Social Media Marketing 2016 - 1MET Business Boot Camp 4.0
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5 Steps to Business Profit @ Social Media
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Whatyoucanexpectfromthisseminar?
BlindingFlashesoftheObvious…
BFO’s…
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Social mediamarke'ngtrendsfor2016
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Social media marke9ng trendsfor 2016 are all about mobile,loca9onandcontent.
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socialeverything
Socialtechnologieswillbeattheheartofeverydaylifeandbusinessenvironment.
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Whatcomeintoyourmind,whenyouhearabout….
Social Media??
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Social Media is a conversation
supported by online tools
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1) Social media is not free.
2) Social media will not bring you instant results.
3) Social media cannot make up for a bad product or service.
WarningsaboutSocialMedia
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Socialmediabudgets will grow
Thespendingshouldatleastdouble(ifnottriple)bytheendof2017.
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Grows Bigger
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Video comsuption will increase
Whether it’s an educational video or an adv, consumers will look to video content to learn about businesses.
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micro-video popularity PostswithvideosaCract3xmoreinboundinterac'onthanplaintext
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CreateALandingPage…
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ARTICLE,PHOTO&VIDEOLandingPagewithcontentsfilledwith
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Best is to have a updated website
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Online Company Profile
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E-Commerce Facility
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Mobile firstinwebandaddsocial
Makingyoursitemobile-friendlywillgiveyouanedgeoveryourmoreold-fashionedcompe'tors.
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aBLOGShould you have the'me and passion towriteinteres'ngar'cle?
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Ifnot,what’sNext?
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Social Media Marketing
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Solet’sbeginwithABC…
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Education & Communication
Defini9onof
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Note:Special,USP,PC
Marke9ngisaboutcrea9ng
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Purple Cow
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3StepstoBusinessProfit@SocialMedia
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1. Establish Goals
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• Alexa • Twitter Search • Brand Watch • Google Alerts • Google Adwords • Google Trends • Keywords SPY
2. Listen
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Learn about your audiences
Who/Wherearethey?Whatistheirpersonalitylike?
How/Wheredotheyconsume?How/Wheredotheyengage?
WorkbookQ5
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3. Built
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Chooseyourchannels
wisely(they are many)
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Profile, Group &
Page.
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FacebookPage’sObjecDve-EngagedTargetAudiences
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3.1DefineYourTargetMarket
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WHO ? WHERE ? WHAT ? HOW ?
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FacebookPageInsights
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3.2GettheToneRight
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Whilecommunica9ngwithfansyoushould:• speaklikethem• thinklikethem• actlikethem
Whatdotheywantfromyou?
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WhatkindsofcontentsshouldweincludeinourFacebookPage?
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#1.EducaDonInformaDon–beneficialtoyourtargetaudiences
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#2.Humor&Fun–foragoodlaugh/cheersyourfans
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#3.CompanyEvent:• Lunch/Dinner• Birthdayparty
• RoadShow• ExhibiDon
q PreEvent(planning)
q Event(execuDng)q PostEvent(reviewing)
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#4.Sales&PromoDon
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#5.CompanyImage/IdenDty/BrandAmbassador
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#1.ATTENTION• Postinteres'ngcontentstoaCract
yourtargetaudiences.
#2.INTEREST• LIKE&followyourFacebookPage.
#3.DESIRE• Thisiswhereyourtargetaudiences,
willLike/Comment/Shareyourcontentswiththeirnetwork
#4.ACTION• Buy/Engageyourproductorservice
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Instagram On iOS or Androids
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Video
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Instagram: How-To• Filters!• Hashtags!• Icons: Add New
Keyboard > Emoji!
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Instagram: Tips• Improve your
picture quality!• Don’t upload all
your good pictures at once!
• Likes & comments!• Participate in
competitions!!
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Photobucket being #1 photo hosting website
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• Photo management and sharing application: store, sort, search and share photos online!
• @flickr!• Free and Pro accounts!• Platforms!
– Web: www.flickr.com!– Desktop!– Mobile: iOS, Windows
Phone 7, Android!
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• Organize and share things you find on the web through “pinboards”!
• @pinterest!• Free, invite-only!• Platforms!
– Web: www.pinterest.com!– Mobile: iOS & Android !
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2.A\rac9veVideo&Story
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Variety of Topics
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ProductDemo/Training
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Howtodosomething?
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Conference/Event
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Customer’sTes'monial
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Social media integrationwithothermarke'ng
Crea'ngsocialmediaconnec'onwithothermarke'ngwillgetyoubeCerresultsforthesamebudget.
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Socialreputationmanagement
Toengageconsumersbrandsstarttousesocialcauses,economic,andenvironmentalissuesasthebackboneoftheircampaignstrategies.
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Ambassadors & Influences
Influencer marketing and word-of-mouth marketing is going to be one of the most
powerful ways to get in front of customers in a new way.
Words of Mouth
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STOP!�
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• Establish Goals • Indentify the needs • Select a platform • Engage Audiences • Build Relationship • Don’t SPAM • Repeat the above
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SmallFishBusinessSeries
Oct2014 Apr2016