Social Media Marketing 2012

Florian KruegerID: 496170

• http://flokrueg.blogspot.com/

• Total posts: 6• Total comments: 0• Views: 30

• http://flokrueg.blogspot.com/

• Hard: delivering interesting content, keeping the blog up to date

• Good: sharing thoughts, connecting with others

• No private use for the future

• I care more about my personal data

• Business: collect information about the habits

• Sharing actual events, coupons, discounts etc.

• Acquiring new customers, easy to reach the target audience

• ID: @flokrueghttps://twitter.com/#!/FloKrueg

• Following: N-TV (newspaper), Coca Cola, Audi, VFB Stuttgart, Spiegel etc.

• Weakness: High time exposure• Strenghts: Brand awareness, product improvement,

Word-of-mouth marketing etc.

• No private use in the future

Closing Thoughts

• Summary:

– Importance of social media for companies– Opportunities– Companies must be present– How to measure ROI– Blessing or curse