Social Media Marketing 101 : #7

WelcomeSimon TanWebivia.comsimon@webivia.com

helping localbusinesse

scompete

Agenda

San Ramon Chamber of CommerceSocial Media Marketing 1011:30pm to 3:00pm

Feb 26 2013

Introductions/Business Card exchange 10 minutes

Update on Social Media Marketing • Simon Tan

20 minutes

How to promote your business without getting on anybody's nerves!“

• Keisha Gallegos• Starlit Path Life Coaching

30 minutes

Group Questions and Answers 10 minutes

Next Meeting • Suggestions for topics

5 minutes

Official Meet up ends*Networking Time

25 minutes

Monthly Meeting Topics

1. Social Media concepts and language• Simon Tan | Website Designer

2. Facebook Business Page setup using Prezi• Lorra Longamore / Social Media Consultant

3. Writing for Social Media• Michelle Bedard / Writer

4. Search Engine Optimization basics• Steve Strickland / IT Professional

5. Combining your in person networking with online• Gail Nott / Social Media Guru

6. Learn to create marketing messages that gets noticed• Andy McClure / Business Coach

7. Promote your business without getting on everyone’s nerves !• Keisha Gallegos / Life Coach

Future Meeting Suggestions:• Linkedin • Google+• SEO update after Panda (21 updates) & Penguin (update #3)• Website integration with Social Media

Feb26

Almost

“Top of Mind”

• How to leverage social media efficiently so that it works for you without being overwhelming.

• i'd like to learn from mistakes of others• how are other people using facebook for marketing• How do small businesses use Social Media to grow their business?• What was your most successful post on Facebook and why?• Best ways to engage a community/industry that isn't historically

very social-media friendly!• How can I use LinkedIn and FB to get more exposure for my

business?• How to get our clients to open our emails!• How can Social Media best be used in a small business?• Not sure!

Who opens our emails ?

1. [COMPANYNAME] Sales & Marketing Newsletter 1. Last Minute Gift - We Have The Answer

2. Eye on the [COMPANYNAME] Update (Oct 31 - Nov 4)

2. Valentines - Shop Early & Save 10%

3. [COMPANYNAME] Staff Shirts & Photos 3. Give a Gift Certificate this Holiday

4. [COMPANYNAME] May 2005 News Bulletin! 4. Valentine's Day Salon and Spa Specials!

5. [COMPANYNAME] Newsletter - February 2006 5. Gift Certificates - Easy & Elegant Giving - Let Them Choose

6. [COMPANYNAME] Newsletter - January 2006 [ *|FNAME|* *|LNAME|* ]

6. Need More Advertising Value From Your Marketing Partner?

7. [COMPANYNAME] and [COMPANYNAME] Invites You!

7. [COMPANYNAME] Pioneers in Banana Technology

8. Happy Holidays from [COMPANYNAME]8. [COMPANYNAME] Moves You Home for the Holidays

9. ATTENTION [COMPANYNAME] Staff! 9. Renewal

10. ATTENTION [COMPANYNAME] West Staff!! 10. Technology Company Works with [COMPANYNAME] on Bananas Efforts

11. Invitation from [COMPANYNAME] 11. [COMPANYNAME] Update - A Summary of Security and Emergency Preparedness News

12. [COMPANYNAME] Jan/Feb 2006 Newsletter 12. Now Offering Banana Services!

13. Website news - Issue 3 13. It's still summer in Tahoe!

14. Upcoming Events at [COMPANYNAME] 14. [COMPANYNAME] endorses [COMPANYNAME] as successor

15. [COMPANYNAME] Councils: Letter of Interest 15. [COMPANYNAME] Holiday Sales Event

Open Rates60%-80%

Open Rates1%-14%

Stats

Industry Open Click Unsub

Max 48.60% 5.50% 0.42%

Average 34.71% 3.24% 0.22%

Min 19.30% 1.30% 0.09%

Non-Profit 46.70% 3.60% 0.18%

Insurance 43.70% 2.80% 0.20%

Professional Services 39.00% 3.20% 0.28%

Legal 38.30% 3.60% 0.15%

Real Estate 37.20% 3.10% 0.28%

Consulting 37.10% 3.40% 0.27%

Construction 36.50% 2.70% 0.40%

Restaurant 33.00% 1.40% 0.25%

Beauty and Personal Care 32.70% 3.60% 0.30%

Business and Finance 32.60% 3.10% 0.20%

Health and Fitness 32.20% 3.30% 0.26%

Medical, Dental, and Healthcare 30.90% 3.10% 0.17%

Recruitment and Staffing 23.10% 4.50% 0.18%

Doing the MATH

2

3,556

1,067

32

5%buying decision

30%open and read

3%click an action

If we want10 Clients

a month

8From

Referrals

2 New Clients from Social

Media Marketing

Social Media Tool #2

Email Contacts

Social Media Tool #1

Where should we focus ?

Frequency # of Users

Building your web presence

Facebook Business

Page

Facebook Personal

Website Twitter

PR Webemail

10 Tips on Facebook

• Use FB to design business cards• Hide apps, or games• “View as”• Hide what you read• Write back• Don’t oversell• Moderate comments/hide spam• Focus on engagement, not likes• Be visual (photos)• Profile – completely filled out

Facebook Graph Search

WHO ?

Why are some FB Page more popular?“excerpts from a very popular consumer brand manager”

• Buy targeted advertising on Facebook’s platform

• Leverage your offline networks (TV/newspaper/magazine ads, etc.)

• Run a contest/promotion offline of Facebook, yet encourage users to become a fan during the promotion process (since there is quite a bit of red tape to actually run promotions on Facebook fan pages themselves)

• Create content published exclusively on your Facebook fan page

• Frequently make special offer announcements and even new product announcements through facebook first

• Hire a community manager to implement ongoing growth opportunities across all your social channels

• Buy Google ads to drive traffic directly to your Facebook fan page

• End your press releases with your Facebook fan page link

• Provide talking points to publicized team members to say become a fan in Facebook during interviews

Remember the ‘Marketing’

Facebook

Business Page

Facebook

Personal

Website Twitter

PR Webemail

• Join the San Ramon Chamber !• Show up @ a Mixer• Engage and join a Business Referral Group• Host a Ribbon Cutting Ceremony @ your office• Attend or participate at Business Expo• Volunteer for special chamber projects

• Annual Awards Dinners• Blood Drive

• Attend our Meet UP meetings (Thank you)

Welcome to Guest Speaker:Keisha Gallegos

Joined Facebook June 28, 2008Friends – 835Likes – 280 pages

Business Page Starlit Path Life Coaching278 likesCreated Dec 4, 2009

835 Facebook friends

Email Contacts

Facebook Fans278 fans

How long should a blog be?

Average blog post length of the top 5 most popular blogs in each of these segments

:viperchill.com