Social Media Management for Neko - A Cat Cafe · 2018. 8. 27. · June 16th, 2018. Instagram Post...
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Social Media Management for Neko - A Cat Cafe Christina Hayes
Transcript of Social Media Management for Neko - A Cat Cafe · 2018. 8. 27. · June 16th, 2018. Instagram Post...
Social Media Managementfor
Neko - A Cat Cafe
Christina Hayes
About Neko - A Cat CafeNeko is a cat cafe located in the Capitol Hill neighborhood in Seattle, Washington that opened in November 2017. At this cafe, you can enjoy coffee, beer, wine, and light snacks while spending time in a room with around 7 to 12 adoptable cats!
This cafe is in partnership with the Regional Animal Services of King County (RASKC) to help find forever homes for the cats currently at Neko.
All of the cats at Neko are diagnosed with Feline Leukemia Virus (FeLV), which is one of the most common infectious diseases for cats. FeLV-positive cats have a weakened immune system that may put them at a slightly higher risk of developing other conditions, however they are still wonderful and happy cats that make great companions!
Scope of Work
Management of all social media accounts for Neko - A Cat Cafe from June 7th thru July 6th, 2018.
Snapchat
Baseline Metrics(as of June 4th, 2018)
Instagram:
● 784 posts● 3,780 followers● 1,048 following
Facebook:
● 2,117 followers● 2,064 total likes
Twitter:
● 971 tweets● 842 following● 494 followers● 775 likes
Ending Metrics(as of July 6th, 2018)
Instagram:
● 818 posts (34 new posts added)● 3,940 followers (160 new followers)● 1,057 following (9 new accounts followed)
Facebook:
● 2,178 followers (61 new followers)● 2,126 total likes (62 added total likes)
Twitter:
● 1,001 tweets (30 tweets added)● 843 following (1 new account followed)● 498 followers (4 new followers)● 781 likes (6 added likes)
Samples of Top Performing Posts
Instagram Post
371
Instagram Post
964 total views
Instagram Post
266
Twitter Post
8➤ 2 retweets
Facebook Post
21➤ 1 share
Facebook Post
32➤ 1 share
Instagram Post
332
Twitter Post
4➤ 1 retweet
Facebook Post
33
Instagram Post
343
Instagram Post
222
Instagram Post
283
All Social Media Posts
June 7th, 2018
Instagram Post
222
Twitter Post
5➤ 1 retweet
June 8th, 2018
Instagram Post
245
Twitter Post
5
June 9th, 2018
Instagram Post
371
Twitter Post
11➤ 1 retweet
June 10th, 2018
Instagram Post
964 total views
Twitter Post
5
June 11th, 2018
Instagram Post
181
Twitter Post
3
June 12th, 2018
Instagram Post
210
Twitter Post
5
Facebook Post
June 13th, 2018
Instagram Post
166
Twitter Post
5
Facebook Post
12
June 14th, 2018
Instagram Post
183
Twitter Post
5
Facebook Post
18
June 15th, 2018
Instagram Post
266
Twitter Post
2
Facebook Post
7
June 16th, 2018
Instagram Post
192
Twitter Post
8➤ 1 retweet
Facebook Post
17
June 17th, 2018
Instagram Post
211
Twitter Post
4
June 18th, 2018
Instagram Post
278
Twitter Post
8➤ 2 retweets
Facebook Post
21➤ 1 share
June 19th, 2018
Instagram Post
162
Twitter Post
6➤ 1 retweet
June 20th, 2018
Instagram Post 309
Twitter Post
9➤ 1 retweet
Facebook Post
32➤ 1 share
Facebook Event Post
8
June 21st, 2018
Instagram Post
102
Twitter Post
3
June 22nd, 2018
Instagram Post
332
Twitter Post
5
Facebook Post
28➤ 1 share
June 23rd, 2018
Instagram Post
297
Twitter Post
8
Facebook Post
31
Facebook Album Creation
This was the first intentionally created album for the Facebook page.
All of the other albums are for
Profile Pictures, Cover Photos,
Mobile Uploads, Instagram Photos, or Timeline Photos.
Facebook Album
5
June 24th, 2018
Instagram Post
Slideshow Post
Instagram Post
216Slideshow Post
Twitter Post
4
June 25th, 2018
Instagram Post
221
Twitter Post
7
Facebook Post
15
June 26th, 2018
Instagram Post
241
June 27th, 2018
Instagram Post
188
Twitter Post
4➤ 1 retweet
Facebook Post
24
June 28th, 2018
Instagram Post
233
Twitter Post
12
Facebook Post
33
June 29th, 2018
Instagram Post
343
Twitter Post
7➤ 1 retweet
Facebook Post
34➤ 1 share
July 1st, 2018
Instagram Post
209
Twitter Post
5
Facebook Post
12
July 2nd, 2018
Instagram Post
222
Twitter Post
6
Twitter Post
The interaction with some of the followers
on this post!
July 3rd, 2018
Instagram Post
214
Twitter Post
3➤ 1 retweet
Facebook Post
15
July 5th, 2018
Instagram Post
283
Twitter Post
5
Facebook Post
30
July 6th, 2018
Instagram Post
211
Twitter Post
7➤ 1 retweet
Facebook Post
22
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