Social Media ManagementCutting through the clutter

Reynolds Center for Business Journalism

Twitter:@BizJournalism

facebook.com/BizJournalism

Robin J. Phillips@RobinJP

+ It’s ok, we’re all overwhelmed ..

You are not alone

You have more power than you think

Giving up is not a good idea

Several (free) tools can be useful for filtering social media

Set goals, schedule time for your social media

What you want and get out of social media is very personal

You will never see it all .. and that’s OK

+Who says journalists don’t like clutter?

+Social Media clutter

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+ Set some goals

Increase number of followers.

Increase impact – number of retweets, interaction, story ideas generated.

Increase fan/friend count.

Track analytics to understand interaction, activity on your page.

Set a goal for number of uploads a month.

Increase number of views on your videos by integrating with rest of SM network.

Make sure your key contacts on your beat are also LinkedIn contacts.

Find discussions that are most relevant to your beat and take part.

+Let go of feeling overwhelmed

+ Is your media managing you?

Email overload

No time to Tweet

Too much to read

Is this worthwhile?

Cut into personal time

Too much clutter

Twitter, FB, etc.

Feels like a chore

• Mailbox zero• Schedule it• Readers, RSS• Goals, analytics• Schedule ahead• Curate, thin the herd• Find your style• It’s a relationship

Problem Possible solution

+Lists, hashtags, advanced search

+BizJournalists list

+Never go to a conference again

+Twitter advanced search

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Let go of some things

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Be stingy with your attention

+Right tool for the job

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+ Mobile toolsHootsuite

+Tweetdeck mobile

+Seesmic mobile

+Find your own balance