Easy Social Media for you!Facebook, Instagram, LinkedIn, Google+, Twitter

Many different Social Media sites. What to focus on? What is important?Today ~...how to find info that attracts new clients & informs current clientssetting your objectivesclever tools and websites that will save you time...your questions!

Take a moment: What do you want to achieve online? Jot down your goals

more customers?save your clients time? give them clever recipes / tips / suggestions for wellbeing and healthy living?inform them of other businesses related services?have a great online profile?attract more relevant wellbeing contacts to learn from?

once youve done that start an action list for todays session!How to do Social Media well...

Delight. Do things that have people feel interested, fascinated, happy, and support their need. Give people experiences, or talk about the experiences they can have.Focus. Be realistic with the time you have. Get others involved to help post.Be Clever. Know where your customers are and how many you seek. Keep looking for them. Know who their influencers are. Keep contacting them.

http://www.apple.com/designed-by-apple/

Homework: get inspired by others. http://Pinterest.com/RunwayDigital/great-digital-lift-off/

or shorter version:http://bit.ly/16kNOwp DelightDo things that have people feel interested, fascinated, happy, and support their need. Give people experiences, or talk about the experiences they can have. What do you want to have people feel? You have a fabulous business story to share. What parts of your story are you yet to share / could you share?

(give people time to themselves to write notes here)

Great Example of Delight and Starting a Facebook page

kudos to Karlie of Bali Buddies who created these with BodyCycle

Know where your customers are.Instagram or LinkedIn could be relevant alternatives to Facebook.Are they on Forums? LinkedIn Groups?Who do want to reach?Who are they? What do they do?

What sites are they on?

Where do they hang out?

What technology do they use?

What style do they engage with (style of words, style of content - video, happy images, etc)?

InfluencersWho is of interest to your clients that you can promote?Who influences the people you wish to reach? Who is in the local area that you can call/meet/email to organise cross-promotion on social media sites?

Are there relevant high profile people, bloggers who can promote your services?

Where are they & how can you reach them?Focus.Setup your smartphone to publish on the fly. Be realistic with the time you have. Get others involved to help post. Use your iPhone timer to keep you on track with the time you have.Use automation to complement spontaneous content - e.g. Facebook scheduled post & Buffer App.Set up metrics - how much are you spending to attract a customer - measure, monitor, review, learn, adjust, report, repeat. How to do Social Media well Be Clever.Find people - where are they? in cafes?Know how many you seek - what are the numbers and milestones/dates you're aiming for? 1,000 village Work with an expert to setup Facebook advertising to get greatest impact.Do all of the brochures, business cards, newsletters, posters integrate? Look great online. Type your name (and then your business name) into Google and see what you look like. Is it professional and aligned to your business. Be Clever.

Test, explore, find your own best time to post.Be Clever. LinkedIn - Personal ProfileProfile setup

Professional photo

Catchy headline

Connect with your network - Rapportive (especially after events) + upload emails

Notifications settings - receive emails that are important

Keywords in title and descriptions - relevant words to who you want to attractRegular interesting contentEngage with your connections - recommendations, comments, Follow interesting groupsSearch + connect with relevant people

Start profile, look at each others...What will you Do?Update your action list.Whoah there partner!Check your action list is prioritised and not too long.How to do Social Media well...

Delight. Do things that have people feel interested, fascinated, happy, and support their need. Give people experiences, or talk about the experiences they can have.Focus. Be realistic with the time you have. Get others involved to help post.Be Clever. Know where your customers are and how many you seek. Keep looking for them. Know who their influencers are. Keep contacting them.What questions do you have?LinkedIn, Your Blog, Twitter, Instagram, Facebook, Pinterest, YouTube

Social Media Bootcamp 1 day of working togetherSet up/review Facebook, Instagram and Twitter accounts and go through the functionality of each themA session on Facebook advertisingGathering great content and ways to continually find great contentPlanning a months worth of posts Develop a social media plan that includes paid advertising, competitions, linking in with other business Scheduling postsCreating a social media "checklist" Taking interesting pictures and how to quickly add text, filters, join pictures etcAn audit on any existing social media platforms with recommendations.2 hour Social Media review and planning sessionPrior to the meeting your social media channels will be reviewedDuring the session we will discuss any advised changes to be madeContent planning for future postsFacebook advertising overviewWays to be seen and gather followers for freeTips and tricks on preparing great content

Engage. Learn. Connect.RunwayDigital.com