SOCIAL LISTENING Building your brand through understanding the social market place

OVERVIEW Introductions What is Social Listening Why you need it How to do it Tools to use

WHAT IS IT? “Social listening is the process of monitoring digital media

channels to devise a strategy that will better influence consumers.”

WHY IS IT IMPORTANT? Allows you to enter a conversation while also creating one Solve problems for your brand Generate new leads Identify Influencers, Communities, and similar channels Feedback on content Develop a strategy

HOW DO I START?

POPULAR HASHTAGS & PHRASES Enter a conversation, Create a conversation Identify sentiment Most users don’t @ mention a company when talking about them i.e – I work in the tech space of the Internet of Things. In my

search, I look for #IoT, Internet of Things, #AI, Machine Learning, other branded handles, etc. to find out what’s popular to talk about.

INFLUENCER MANAGEMENT “74% of consumers rely on social media to inform their purchasing

decisions.” “90% of consumers trust peer recommendations, while only 33%

trust ads.” Identify themselves in Bio with hashtags, amount of followers They lead, you follow – most of the time

TOOLS TO TRY Using the networks search features Hootsuite – Manage Facebook, Twitter, and Google + Spredfast – monitors impressions, sentiment, activity, and content Sprout – manages trends, popular conversations surrounding your

brand Bit.ly – link shortened – tracks click through rates and maps them

out

“BY UNDERSTANDING WHAT IS POSSIBLE BY PROPERLY USING SOCIAL LISTENING TOOLS, IT ENABLES A BUSINESS AND

ITS EMPLOYEES TO TRULY MARCH IN HARMONY WITH THEIR CUSTOMERS. “

http://www.forbes.com/sites/danielnewman/2014/08/26/social-listening-enables-social-business/#

3290e21c5818

ANY QUESTIONS? CONTACT ME Tori McClellan, Social Business Manager at IBM tmcclellanmedia@gmail.com

SOURCES http://sproutsocial.com/insights/social-listening/ http://www.socialmediaexaminer.com/8-ways-to-use-social-

listening-for-your-business/