Social media listening – Stefano Besana
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Transcript of Social media listening – Stefano Besana
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Social Media Listening
PARTIRE DALL’ASCOLTO ATTIVO PER LA COSTRUZIONE DI UNA SOCIAL MEDIA STRATEGY NEL DIGITAL WORLD
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Le conversazioni del vostro brand sui social sono email per voi, con
in cc: il mondo intero
I server si monitorano, le persone si ascoltano
Gianluca Diegoli
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Introducing the Social Customer
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Introducing the Social Customer
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Introducing the Social Customer
Respect that your customers and employees have power. Once you accept
this as true, you can begin to have a real, more equal relationship with them
- Charlene Li
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Social Listening Funnel
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Process proposal
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Metriche e KPI
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Dall’Ascolto all’Azione
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Verso il Social Business
“An organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its
ecosystem (employees, customers, partners, suppliers) to maximize the co-created value”
- Emanuele Quintarelli
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Stefano Besana Social Learning & Social Business Consultant
OpenKnowledge srl
www.sociallearning.it
in/stefanobesana
stefanobesana