Social media lifecycle webinar - LIMRA & Socialware
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Transcript of Social media lifecycle webinar - LIMRA & Socialware
© Copyright Socialware, Inc. Proprietary and Confidential
© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential2
Greatest communication revolution of our timeGreatest communication revolution of our time
4. United States5. Indonesia
22%Internet time spent on social media sites
Internet time spent on social media sites
A new member joins every second
More searches than Bing & Yahoo!
More searches than Bing & Yahoo!
1. China2. India
3. 45-54 age group fastest
growing on 45-54 age group fastest
growing on
© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential3
Current state of the industryCurrent state of the industry
“What you’ve got to do is get the information, not prohibit it. It will never work.”
Richard Ketchum, CEO FINRA
39% of advisors are using social media in direct violation of policy
2010 Advisor Survey
Firms working to get to “YES” – actively seeking guidance & expertise
Firms using adoption as a competitive advantage for recruiting & sales
© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential4
Social Media Adoption LifecycleSocial Media Adoption Lifecycle
© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential5
Adoption Life Cycle: POLICYAdoption Life Cycle: POLICY
© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential6
Adoption Life Cycle: PROCEDURESAdoption Life Cycle: PROCEDURES
© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential7
Adoption Life Cycle: TRAININGAdoption Life Cycle: TRAINING
© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential8
Adoption Life Cycle: ACTIVATIONAdoption Life Cycle: ACTIVATION
© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential9
Adoption Life Cycle: OPTIMIZATIONAdoption Life Cycle: OPTIMIZATION
© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential10
SummarySummary
Greatest communication revolution of our time
Requires a new way of thinking
First movers have a competitive advantage
Don’t go at it alone
© Copyright Socialware, Inc. & LIMRA Proprietary and Confidential11
Thank you for participating! Thank you for participating!
LIMRA Social Media for Financial Services Event: http://bit.ly/LIMRAsm
VIP Registration for LIMRA event:http://bit.ly/LIMRAvip
Download guides, resources and participate in other webcasts:http://insights.socialware.com
Social Media Revolution 2 (Refresh) http://bit.ly/SMR2video