What’s  The  Risk  of  Not  Knowing?  

November  8,  2012  Barry  Libert    

In The Social Age?

The  Power  of  Social!  

Proprietary & Confidential | Social Strategy1, Inc.

Facebook  >  1  Billion,    LinkedIn  >170  Million,    

QQ  Messenger  >700  Million  More  than  100,000,000  blogs  

Smart  Phones  >  4.6  Billion  Devices  

2.5 billion people use social media and 4.6 billion use mobile devices to communicate,

collaborate and do commerce

•  The  CompeSSon  Was  About  Using  Social  Media  To  Listen,  Learn,  Act  

•  200+  entries  from  around  the  world  in  13  categories    •  AdverSsing/MarkeSng  •  Banking    •  Entrepreneurship  •  Customer  Service  •  Non-­‐Profit  •  Social  Media-­‐Start-­‐up  

The  CompeSSon  

•  Sponsors  

•  Voice-­‐of  the  Future  •  Media  •  MunicipaliSes  &  Governments  •  GlobalizaSon  •  People/HR  •  Corp  Governance  

The  ParScipants  

Rule  1:  LISTEN  

•  Start  with  a  well-­‐defined  strategy  

•  Expect  the  unexpected  as  stakeholders  redefine  your  business  

•  Put  employees  or  customers  at  the  center  of  your  strategy  

•  Gain  holisSc  buy-­‐in  across  the  organizaSon  and  with  leaders  

•  Have  clear  metrics  and  measures  for  success  

Proprietary & Confidential | Social Strategy1, Inc.

RESULT:    4  Steps  to  Success  

•  Ad  hoc:    Reduce  risk  

•  Planned:    Increased  capacity  

•  Organized:    Expanded  success  

•  Integrated  OpSmized  potenSal  Va

lue

Skills

Rule  2:  SEE  

Proprietary & Confidential | Social Strategy1, Inc.

•  One  of  our  winners  developed  a  new  methodology  for  research  

•  One  created  a  way  to  save  lives  

•  One  restructured  the  organizaSon  to  achieve  consStuents  needs  

•  One  placed  the  CEO  of  a  highly  regulated  industry  on  the  hot  seat  

•  One  overcame  significant  organizaSonal  resistance  to  change    

Proprietary & Confidential | Social Strategy1, Inc.

RESULT:    Learn!  

+ =

Rule  3:    Let  Others  Speak  

Proprietary & Confidential | Social Strategy1, Inc.

….This  last  point  may  be  the  most  important    •  Most  organizaSons  had  to  integrate  new  capabiliSes    

–  Deal  with  the  social  age  reality  -­‐-­‐  billions  are  online  –  Understand  the  new  sources  of  value  using  Social  Intelligence  –  Capture  the  value  from  the  Big  Data  created  by  billions  

 •  All  Leaders  and  boards  need  to  embrace  social  Age  realiSes  

RESULT:    Success  

Example:    Social  Success!  

http://www.youtube.com/watch?v=D3qltEtl7H8&list=PL97F1F62489140390&index=6&feature=plpp_video

How  to  get  started  

•  Train  in  social  age  realiSes  

•  Think  simple  and  holisScally,  BUT  start  small  

•  Prac+ce  your  social  skills  every  day  

•  Tune  your  social  Intelligence    

Use  Technology  

LISTEN

MONITOR

CONNECT

REPORT

ANALYZE

ADAPT

Count  the  Ways  

What’s  the  Risk  of  Not  Knowing?  

November  8,  2012  Barry  Libert    

A Lot!