Social Media Isn't About You

Social Media Isn’t About You

Presented by Beverley Theresa

Social Media Isn’t About You

Beverley Theresa

Social Media Strategist

@hellobeverley

Hello?

@hellobeverley

● Get Off My Feed

● Product Placement

● Key Takeaways

● Questions

Overview

@hellobeverley

Social media is an addiction, part of our lives. We wake up, we check it, we work, we check it, we eat, we check it, we go home, we check it…

Even when we’re out with friends we’re checking it.

Social media is...

@hellobeverley

Me IRL

Social media is...

@hellobeverley

Your Product or ServiceYour Content

AudienceHappy Place!

Social media is...

@hellobeverley

Social media is...

Get Off My Feed!

@hellobeverley

Get off my feed… What I actually mean...

@hellobeverley

2.78 million video views

527,760 snaps shared

1.04 million Vine loops

38,194 posts

647,222 new tweets

701,389 logins

What happens in an internet minute?


@hellobeverley

● Pop ups● Slow websites● Mobile data suckers● Forced watching of advertising videos● Autoplay videos


@hellobeverley

PageFair and Adobe 2015 Ad Blocking Report


@hellobeverley

PageFair and Adobe 2015 Ad Blocking Report

$20.3 BILLION LOSS


@hellobeverley

vs


Product PlacementProduct Placement

@hellobeverley

“Product Placement”

@hellobeverley

Influencers & Ambassadors

Key Takeaways

@hellobeverley

Key Takeaways

@hellobeverley

Hopefully...

@hellobeverley

QUESTIONS?

topdraw.com

BEVERLEY THERESASocial Media Strategist

Social Media Isn't About You

Marketing

Transcript of Social Media Isn't About You