Social Media is Pay to Play: Learn How to Make it Pay Off

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  • Crowds with CashAlternative Financing is a Mixed Moneybag

    of Opportunity for Small Business

    Hello!

    Welcome to Mantas Small Business Expert Series

    Thanks for joining us today.Well get started right at 2 p.m. EDT

    #mantaexperts Todays webinar is sponsored by

  • Social Media is Pay to PlayLearn How to Make it Pay Off

    #mantaexperts Todays webinar sponsored by

  • CEO

    WelcomeJohn Swanciger

    Open the resource list to see Johns blog post on social media

  • Q&AResource listTechnical ?

    Todays sponsor

  • The Story

    U.S. social media ad revenues will reach $15 billion by 2018BIA/Kelsey

  • Well Talk

    AboutSocial Media is Pay to PlayLearn How to Make it Pay Off

    Meet the expert: Susan TuckerPoll

    Social media and small businessWhy social media is pay to playSetting goals and strategiesPollPlatforms, ads & campaign examples

    What you want to talk about: Q&A with Susan

  • Meet Our Expert

    Click on the speaker widget to learn more about Susan Susan Tucker

  • Manta s social media survey

    Yes: 50.9%No: 49.1%

    Are you willing to pay?

    Primary goals are (79%) Acquiring & engaging new customers Driving awareness/marketing Gaining lead gen/referrals Building community Retaining current customers

    We dont use social

    media

    Click on the resource list to link to Mantas social media survey

    Social Media and Small

    Business

  • Lack of understanding

    Why its changed Reduced organic reach

    No longer free

    Social Media is Pay to

    Play

    Social media isnt about what youre doing there; its about what your customers are doing there

  • Branding campaigns Targeted product campaigns Event campaigns Lead generation campaigns

    Paid Social Media

    Advertising

    Paid social media advertising integrates paid promotion with free tools already available

  • Strategy &

    Goals

    Forget set it and forget it

    Your strategy and goals must work together

    Set SMART goals

    Know your customers

    Map to platform and campaign

    This is not a strategy

    Click on the resource list to get a copy of Susans SMART marketing goals template

  • Accredited Investors Three platforms

    Creating ads

    Real life examples

    How to hypertarget on each platform

    Open the resource list to get Susans article about choosing the right social media site

    The Platforms: Ads &

    Examples

  • Facebook

    Biggest player

    Largest audience

    Easy to use

    Open the resource list to link to Facebooks business page basics

  • Facebook

    Objectives (your desired end result) Send people to your website Increase conversions on your website Boost your posts Promote your page Get installs of your app Increase app engagement Reach people near your business Raise event attendance Get people to claim your offer Get video views

    Local awareness calls to action: click to call and get directions

  • Faceboo

    kLocal Ad

    Objective: Reach people near your business

    Target: people within 3 miles of the store during the holidays

    Budget: $10

    Reach: 1600 people

    Result: generated 15 clicks

  • Faceboo

    kLike Ad

    Objective: Promote your page

    Target: geographical area

    Budget: $1 per dayruns constantly (with new creatives)

    Avg. CPC: less than 50 cents

    Result: 2-3 new water delivery customers per week at $19

  • Creating Facebook Ads

    Choose your

    objective

  • Creating Facebook

    AdsChoose your

    audience

  • Creating Facebook Ads

    1. Choose your objective2. Choose your audience3. Set your budget

    Choose your

    budget

  • Creating Facebook AdsCreate your

    ad

  • Creating Facebook AdsMeasure your

    results

    Open the resource widget to get Susans Social Media Ad Savvy Checklist

  • Hypertargeting with

    Facebook Location

    Gender

    Likes and interests

    Relationship status

    Workplace

    Education

    Lifestyle

    Open the resource widget to get Susans Social Media Ad Savvy Checklist

  • Twitter

    271 million active users

    Promoted tweet

    Promoted account

    Promoted trend

  • Twitter

    Promoted Tweets

    Targets U.S. Small business owners #socialmedia

    Open the resource list to link to Twitters business page basics

  • Hypertargeting using

    Twitter

    Existing followers

    Users like your followers

    Location

    Keywords

    Tailored audiences

    Gender

    Target based on hashtags#mantaexperts

  • LinkedI

    n Worlds largest professional

    networkgreat for B2B advertisers

    Not just for jobseekers & headhunters

    Sponsored updates

    Display ads

    Direct sponsored content

  • LinkedIn

    LinkedIn Ads

    Uses specific landing page Targets industry & country Resulted in 150 new contacts

    Open the resource list to link to LinkedIns business page basics

  • Hypertargeting on

    LinkedIn

    Job title/function

    Industry

    Geography

    Group membership

    Company size

  • Ask the Expert

    Connect with other business owners in the Manta Community

    Chat with Susan immediately following the webinar#mantaexperts

    Open the resource list to get more information about our upcoming and on-demand webinars

    Susan Tucker

    Todays webinar is sponsored by

  • Manta believes in empowering small businesses to achieve success. Were inspired by your determination and energy. And we understand that every company is unique.

    We strive to provide the marketing tools and educational resources you need to stand out, connect with your customers and your peers, and grow your business.

    Send us a note and let us know what youd like to learn from upcoming webinars like this one.

    events@manta.com