Social media is my business module 5
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Social Media Is My Business Module 5: Fan Page Advertising, Intro to LinkedIn, Intro to Twitter Special thanks to www.freedigitalphotos.net and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at http://bit.ly/96Dwpb
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Transcript of Social media is my business module 5
Social Media Is My Business
Module 5: Fan Page Advertising, Intro to LinkedIn, Intro to Twitter
Special thanks to www.freedigitalphotos.net and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at http://bit.ly/96Dwpb
Lightning Round – Review of Last Class
The interaction you are trying to encourage may drive the Social Media tool to test first:Brand Exposure? FB, Tw, YTCommunicate? FB, Tw, YT, LI, DgDrive website traffic? Dg, SUSearch Engine Optimization SU, Dg,
YT, Fr
Facebook – Top 10 Privacy Settings1. Friend Lists2. Remove Yourself From Facebook Search Results3. Remove Yourself From Google4. Avoid the Infamous Photo/Video Tag Mistake5. Protect Your Albums6. Prevent Stories From Showing Up in Your Friends’
News Feeds7. Protect Against Published Application Stories8. Make Your Contact Information Private9. Avoid Embarrassing Wall Posts10. Keep Your Friendships Private
Source: http://www.allfacebook.com/2009/02/facebook-privacy/
Facebook By The Numbers
Astronomical Growth Accounts Fan Pages
Astronomical Utilization 55 minutes per day “Fans” 9 pages per month
The Mechanics of Facebook
1. You open an account2. You set your privacy settings3. You “Friend” People, People Friend
You4. You share things with people via
status updates. 5. These things are posted to your
friends “News Feed”
About the News Feed
News Feed picks stories that Facebook thinks you’ll enjoy based on a variety of factors: How many friends have “liked” or
interacted with that story. How likely you are to interact with that
story based on previous interactions. (Think Tivo – Predictive Modeling)
The Mechanics of Facebook
6. Your friends AND the Fan Pages you have subscribed to share things via their status updates.
7. These status updates appear in your News Feed.
8. People can write notes SPECIFICALLY to you on your wall. All your friends can see this, depending on your privacy settings.
9. People can send “Messages”. Messages are the equivalent of a private email box. Only you and the message participants can see it.
Summary
Status Updates = News Feeds Wall Posts = Your Wall Only Messages = Private
How does Facebook Make Money?
Estimated $550 million per year in revenues…and growing
The answer: Advertisements
LinkedIn connects you to your trusted business contacts
60 Million Members Business “Dating Service”
The Mechanics of LinkedIn
Open an account Assign your privacy settings Complete your profile Invite trusted business connections
to connect Ask for and supply introductions to
LIVE DEMO
Twitter – Communicating in short, easy to digest 140 character or less posts
EXTREMELY powerful search engine Open architecture
People build really slick ways to process all the info available on Twitter
LIVE DEMO
The Mechanics of Twitter
Open an account Determine your privacy settings Complete your Twitter profile “Follow” people or businesses you
know or like or would like to know or like
Decide your “voice” on Twitter. (Similar to the “voice” we discussed on a Facebook Fan Page)
Who should I follow?
Thought leaders in your business Companies or leaders of companies
that you want to emulate Unique marketers News organizations Strangers talking about topics you
are interested in: www.search.twitter.com
Homework
Set up a LinkedIn Account Search for 10 colleagues and invite
them to connect Set up a Twitter Account Find 100 relevant people to follow
