Social Media Is Everything
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Transcript of Social Media Is Everything
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Social Media is Everything We Do
September 10, 2009
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Who is thunder::tech?
thunder::tech is an integrated marketing agency. We provide integrated marketing services through:
Digital marketing services Branding & design Public relations Advertising
10 years in business with 20+ team members, based in Cleveland, operating nationally.
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Jason J. Therrien President of thunder::tech Driver of the integrated model @jasontherrien Believer of the “everything we do” mantra
Who’s this guy?
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What is social marketing?
Social marketing– Any two way opportunity that a
company uses to interact, engage and communicate, typically in a digital format
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http://mashable.com/2009/09/09/stats-flat-month-social-media/
Stats::
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Social Media Can Damage::
Problems can spread quickly: Ex: Motrin Moms with “mommy bloggers”
Companies have no control over the public Ex: Dominos
Customer Service Ex: Comcast
Local / Smaller Examples
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(Because it is marketing….shhhh)
All social strategy must maintain the elements of strong advertising campaigns:
A purpose Goals and objectives Key messages Tactics Measurement
Just like Marketing::
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Determine your appetite Understand the platforms Where are your audiences? Listen Commitment
Starting::
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Social Marketing campaigns work best when they work hand in hand with existing efforts:
Integrate into other online presences Work into ads Customer service Promotion Hiring
Integrate!
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Case Study::
Brothers At War
An independent documentary
marketed primarily through
grass roots marketing
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Case Study::
Positively Cleveland
The convention and visitors
bureau for Greater Cleveland
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Case Study::
Jakprints
One of the world’s largest
quick production print and
apparel shops
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Integrate or die Mobility Customer service is the new salesperson Marketing IS everything we do It’s about the consumer.
The Future::
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Feel free to contact us at anytime:: On the Web: www.thundertech.com Our Blog: chatter.thundertech.com Twitter: @thundertech, @jasontherrien
Thank You!