Social media is a party workshop
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Social Media Is a Party!
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Social media etiquette, social media campaigns, social media do's and don'ts, using social media for non-profit, how to share on social media, why do things go viral, #social, #socialmedia #socialmarketing
Transcript of Social media is a party workshop
Social Media
Is a Party!
Charlotte Han !
@sunsiren
linkedin.com/in/charlottehan
CharlotteHan.com
What I am !
NOT!
Build Successful Rela6onships in Social Media Workshop Overview
Engaging in social media is like networking in par7es – it’s the best when it’s fun! This workshop aims to answer the following ques7ons:
Where’s the party? (introduc7on to different social channels)
What is the party theme? (what do people talk and care about in social channels)
What is the proper e6que?e? (The DO’s and DON’Ts)
What are some of the best prac6ce examples? (Stories and case studies)
What do you do with party poopers? (How to manage nega7ve comments and trolls)
Q&A
Game Time! Find 5 Things in Common
Rules: Nothing about your jobs
No body parts
Why Social Media
Reach
Engage
Convert
We used to socialize face-‐to-‐face.
This is how the millennial socialize.
Facebook: the modern luncheon
Twi?er: a cocktail party
Linkedin: a Business Mee6ng
www.precisionmarke7nggroup.com
Why Do Things Catch On?
www.thegraphicrecorder.com
Why Do Things Catch On?
www.thegraphicrecorder.com
What Drives Engagement? Images
Questions “Caption This!”
Competition Calls-to-Action
#Win Social Media Campaign Examples
Oreo’s Super Bowl Blackout Tweet in 2013.
Human Rights Campaign – Marriage Equality
Urban Hilton Weiner #urbanselfie
SF Batkid
Water Is Life
#Fail Social Media Screw-ups
American Apparel #Sandy sale
Kenneth Cole
Nestle
Honda
#HasJustineLandedYet
Exercise • Compose a tweet or Facebook post
promoting an upcoming fundraising campaign helping underprivileged teenage girls learn programming in after school programs.
