Social Media Intermediate to Advanced OR How to Raise Money & Find Friends
-
Upload
karen-malone-wright -
Category
Technology
-
view
1.111 -
download
0
description
Transcript of Social Media Intermediate to Advanced OR How to Raise Money & Find Friends
![Page 1: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/1.jpg)
Social Media: Intermediate to Advanced
Karen Malone WrightODYSSEY Creative Communications Consulting
New Ways to Raise Money & Find Friends Or,
Sunday, September 11, 2011
![Page 2: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/2.jpg)
There’s been a fundamental shift in how we communicate.
It’s not a message... It’s a conversation.
Sunday, September 11, 2011
![Page 3: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/3.jpg)
It’s not a message...It’s a conversation.
65% of adult internet users now say they use a social networking site
like Facebook or LinkedIn.
Source: Pew Internet, Aug 2011
Sunday, September 11, 2011
![Page 4: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/4.jpg)
Sunday, September 11, 2011
![Page 5: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/5.jpg)
80% 82%
80% 80%
US Internet Usage: 206.2M people
71%
79% 79%
95%87%
95%
87%78% 42%
Community Type
HH Annual Income
Education
Source: Pew Internet, May 2011
82%
19%
26%27%
29%
<$30K$30K-$49,999$50K-$75+
47%
39%
14% RuralSuburbanUrban
41%
34%
13%
12%
Less than High SchoolHigh SchoolSome CollegeCollege+
Sunday, September 11, 2011
![Page 6: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/6.jpg)
From: To:-Expert-driven content - User-driven content
-A destination - A tool
-Tight ownership of content - Shared content; loose ownership-Info + communication only
A megaphone for each user’s voice/creativity+ information resource
Web 2.0
Sunday, September 11, 2011
![Page 7: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/7.jpg)
Before you click Develop a social media
policy to govern online activities.
Applicable to & communicated to all staff.
Define boundaries & responsibilities.
➡Respect copyrights & fair use. Review with legal counsel. When to do it? NOW.
Sunday, September 11, 2011
![Page 8: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/8.jpg)
#1: BARGAINS – Save money, find designer deals, help people
#2: STORIES of people served- Employees, volunteers, customers
#3: EXPERTISE-Factoids, news headlines, general chatter
Categories: clothes, furniture, parenting, adult learning, tech, speech & hearing, environmentally aware
Wild Guesses About MESSAGES
Sunday, September 11, 2011
![Page 9: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/9.jpg)
TextSunday, September 11, 2011
![Page 10: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/10.jpg)
Jenn Thorson - Pittsburgh PA
Sunday, September 11, 2011
![Page 11: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/11.jpg)
Lindsey Turner - Columbus
Sunday, September 11, 2011
![Page 12: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/12.jpg)
Mommybloggers RecessionistasGreenbloggersSpecial Needs MomsHR bloggersShoppingbloggers
DIY bloggersDiscountbloggers CouponbloggersFashionbloggersDecor bloggers
BLOG
Sunday, September 11, 2011
![Page 13: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/13.jpg)
RSS BasicsReally Simple Syndication
Websites
Blogs
AFTER
Sunday, September 11, 2011
![Page 14: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/14.jpg)
RSS BasicsReally Simple Syndication
Websites
Blogs
AFTER
Sunday, September 11, 2011
![Page 15: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/15.jpg)
Do you have any subscribers?
Sunday, September 11, 2011
![Page 16: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/16.jpg)
Sunday, September 11, 2011
![Page 17: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/17.jpg)
Sunday, September 11, 2011
![Page 18: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/18.jpg)
5%of cell owners (4% of all adults)Sunday, September 11, 2011
![Page 19: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/19.jpg)
Sunday, September 11, 2011
![Page 20: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/20.jpg)
#2: STORIES of people- Employees, volunteers, customers...
Wild Guesses About MESSAGES
Sunday, September 11, 2011
![Page 21: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/21.jpg)
Sunday, September 11, 2011
![Page 22: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/22.jpg)
Chances are, you’re already in The Cloud.•Gmail•Hotmail•Box.net•Google Chrome•Basecamp•MobileMe•Google Docs•Spotify
Software that’s not installed on your computer is
somewhere... else.
Sunday, September 11, 2011
![Page 23: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/23.jpg)
Google Plus: June 28, 2011 launch Now >20m users
Sunday, September 11, 2011
![Page 24: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/24.jpg)
Sunday, September 11, 2011
![Page 25: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/25.jpg)
Public launch: 2007
Sept 2011: More than 725m active users.
(70% live outside U.S.)
1 in every 13 people on Earth is on Facebook.
Half of them are logged in on any given day.
>250m users access Facebook through a mobile device.
Source:Facebook.com
Facebook’s average user: 38 y/o
Sunday, September 11, 2011
![Page 26: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/26.jpg)
Facebook is NOT a billboard.
Sunday, September 11, 2011
![Page 27: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/27.jpg)
•Push & Pull StrategyAsk questions and provide information.
Facebook is NOT a billboard.
Sunday, September 11, 2011
![Page 28: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/28.jpg)
•Every post doesn’t have to be about work.How about those Browns!” draws people in.
Facebook is NOT a billboard.
Sunday, September 11, 2011
![Page 29: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/29.jpg)
•Integrate Other MediaShare photos and video - invite friends to share, too.
Facebook is NOT a billboard.
Sunday, September 11, 2011
![Page 30: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/30.jpg)
#3: EXPERTISE-Factoids, news headlines, general chatter
Wild Guesses About MESSAGES
Sunday, September 11, 2011
![Page 31: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/31.jpg)
2010: More people use the mobile web to socialize (91%)
Only 79% of desktop users do the same.
Respect the Phone!
Sunday, September 11, 2011
![Page 32: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/32.jpg)
2010: More people use the mobile web to socialize (91%)
Only 79% of desktop users do the same.
2/3 of Moms shop with a smartphone
Respect the Phone!
Sunday, September 11, 2011
![Page 33: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/33.jpg)
iPad2 debut: Mar 2011
‣May 2011: 40% of users say it’s their primary computer
Q2 2011•Only 46% of tablet owners are <34 y/o•19% of tablet owners >55 y/o•61% of eReader users are female
Beyond the Phone:
Mobile =Tablet, eReaders...
Source: Business Insider
Sunday, September 11, 2011
![Page 34: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/34.jpg)
Social Magazines: Flipboard (iPad app)
Sunday, September 11, 2011
![Page 35: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/35.jpg)
Social Magazines: TweetedTimes.com
Sunday, September 11, 2011
![Page 36: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/36.jpg)
Social Magazines: Paper.li
Paper.liSunday, September 11, 2011
![Page 37: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/37.jpg)
Sunday, September 11, 2011
![Page 38: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/38.jpg)
Sunday, September 11, 2011
![Page 39: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/39.jpg)
PodcastA free, downloadable audio file that can be listened to on your computer or burned to a CD or MP3 player. Often enjoyed on planes, trains and automobiles.
Interested? Try PodcastAnswerMan.comSunday, September 11, 2011
![Page 40: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/40.jpg)
PodcastA free, downloadable audio file that can be listened to on your computer or burned to a CD or MP3 player. Often enjoyed on planes, trains and automobiles.
Interested? Try PodcastAnswerMan.comSunday, September 11, 2011
![Page 41: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/41.jpg)
Public launch: 2006
Aug 2011: 100m+ users80% of users use it on mobile devices.
Links = ‘digital currency’
-More than once a day, 45% of Twitter users share an opinion about a product or brand.
-Another 34% also share a link about a product or brand.
What are YOU sharing?
Sunday, September 11, 2011
![Page 42: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/42.jpg)
Sunday, September 11, 2011
![Page 43: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/43.jpg)
Sunday, September 11, 2011
![Page 44: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/44.jpg)
Sunday, September 11, 2011
![Page 45: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/45.jpg)
Sunday, September 11, 2011
![Page 46: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/46.jpg)
Sunday, September 11, 2011
![Page 47: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/47.jpg)
Sunday, September 11, 2011
![Page 48: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/48.jpg)
Sunday, September 11, 2011
![Page 49: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/49.jpg)
Sunday, September 11, 2011
![Page 50: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/50.jpg)
Sunday, September 11, 2011
![Page 51: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/51.jpg)
•Make your personal QR code: www.GetContact.Info
QR Codes: Fad or Effective?
•Download a free QR code reader: www.Reader.Kaywa.com
http://www.goodwillgoodskills.org
•Make a QR code--text, URL or phone #: www.QRCode.Kaywa.com
Sunday, September 11, 2011
![Page 52: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/52.jpg)
Hyperlocal Media
Sunday, September 11, 2011
![Page 53: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/53.jpg)
•2011 will be the first year when a majority of donors in every age category will make at least one gift online.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Online Fundraising
Sunday, September 11, 2011
![Page 54: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/54.jpg)
•2011 will be the first year when a majority of donors in every age category will make at least one gift online.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Online Fundraising
•69% of donors of all ages now prefer electronic over print communication.
Sunday, September 11, 2011
![Page 55: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/55.jpg)
•2011 will be the first year when a majority of donors in every age category will make at least one gift online.
*Older donors are more interested in online because they think it’s more cost-effective.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Online Fundraising
•69% of donors of all ages now prefer electronic over print communication.
Sunday, September 11, 2011
![Page 56: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/56.jpg)
Sunday, September 11, 2011
![Page 57: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/57.jpg)
Sunday, September 11, 2011
![Page 58: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/58.jpg)
Sunday, September 11, 2011
![Page 59: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/59.jpg)
Sunday, September 11, 2011
![Page 60: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/60.jpg)
Microvolunteering
Sunday, September 11, 2011
![Page 61: Social Media Intermediate to Advanced OR How to Raise Money & Find Friends](https://reader033.fdocuments.us/reader033/viewer/2022051012/5408e8208d7f723b058b45d0/html5/thumbnails/61.jpg)
Karen Malone Wright Modern Communication StrategistWeb: odysseyccc.com
Blog: CommunicationsGoddess.net
We saved a tree!
Handouts:www.Delicious.com/KarenMW
Slides:www.SlideShare.net/KarenMW2
Sunday, September 11, 2011