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Social media interconnectivity
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Transcript of Social media interconnectivity
Benefits of Social Media Interconnectivity
Julie Press
Social Media Campaigns
Dr. Theresa Russell-Loretz, Winter 2016
Overview
• Define key terms
• Explain benefits of social media interconnectivity
• Provide specific examples
• Q&A
Key Terms
Social Media Interconnectivity
“Platforms that coexist in the social media landscape allowing them to reinforce and support each other in
unprecedented ways”
– techxb.com
Social Media Interconnectivity
Experience Economy
“Businesses staging experiences for
consumers with end goal of receiving
economic offering due to experience.”
-Pine and Gilmore, 1998
How does social media interconnectivity and the experience economy relate?
Social media interconnectivity is an element of an effective staged experience. This element
provides a virtual experience for the consumer, in return, builds a mutually beneficial relationship by keeping them engaged.
Benefits
Benefits of SM Interconnectivity
• Provides consumer exposure to business’ SM
• Creates a richer post by adding other media elements
• Adds to the overall experience by creating a persona for consumer
Consumer Exposure • Provides another SM
outlet for consumers to engage with
• Alleviates time loss on businesses to connect posts
• Shared posts can increase double the engagement
Richer Content
• Provides a personal, unexpected, visual, or visceral experience
Strengthens Brand • Adds personalized
elements to business’ page
Best Platforms to Link
• Facebook and Youtube/Instagram/ Spotify
• Periscope and Twitter
• Instagram and VSCOcam
• Blog and Pinterest
Instagram & VSCOcam
Benefits
• Coupling #VSCO in an Instagram makes post more accessible to non-followers
• Targets demographic that uses Instagram and VSCO
• Allows for broader range of users to engage and discover post.
Wrap- Up
• Definitions
• Benefits
• Takeaways
• Q & A