Social Media Intensive Launch Your Own Campaign Now
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21-Oct-2014 -
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Transcript of Social Media Intensive Launch Your Own Campaign Now
Social Media Intensive: Launch
Your Own Campaign NOW!
Social Media Intensive:
Launch Your Own Campaign NOW!
Presented by Cheryl Amaya and Mary Motz
Page 3Page 3
What is Social Media?
Business Benefits
Types:Twitter
Linked In
Blogging
Social Bookmarks
Article Marketing
Email Marketing
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Approach to Social Media
Brand Identification
Differentiation
Quality over quantity
Frequency
Content
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Consistency
Reciprocal Value
Analytics
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Steps to build a successful campaign
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Social Media Site Stats
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Agenda
Twitter: 6 million unique monthly visitors and 55 million monthly visits
Facebook: 300 million active users, more than 10 million users become fans of Pages each day
Linked In: 47 million registered users, spanning 170 industries
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Mobile Blogging
Top 50 most popular sites
160 character tweetsAudience
www.twitter.com
15 character name
Use Keywords
Use business name
Specific
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Twitter: Initial Profile Set Up
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Account
Add URL
Optimize bio and use all 160 characters allowed
Location will help networking
Option to make private
Add Mobile Number to allow mobile tweeting
Upload picture or logo
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Twitter: Beyond the Basics
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Find people
Search by name/profile name/industry/location
Through email lists (Gmail, Yahoo or aol)
Customized Backgrounds
Text Codes
Additional Resources
Social Oomph (Tweetlater)
Tweetdeck
Twitterrific
Twitter Grader
Summize
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Linked In
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Professional Branding
Connections and Groups
www.linkedin.com
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Linked In: Setting Up Your Profile
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Fill in current position/company information
Skip adding connections for right now
Confirm Email
Set up Profile
Import Resume or manually type in experience and school
Add professional picture
Add URLs (up to 3)
Customize current job and industry to appears as you desire
Update status frequently
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Linked In: Ways to Grow and Expand
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Add Connections
Import email
Search profiles
Join Groups
Industry
School
Target market
Post in Groups
Q&A section
Answer and post
Expert status
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Dynamic Social Platform
Most Interactive
Personal Pages
Group Pages
Admin Person
5,000 limit
Can make private
Business Pages (Fan page)
http://www.facebook.com/pages/create.php
Fill in business name
Next: asked if have a personal page (answer accordingly)
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Facebook: Setting up your page
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Add Information
Add photos
Upload main image
Add text to left box
Post greeting on wall
More = Better
Publish Page
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Additional Facebook Applications/Resources
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Link updates between twitter and facebook
Add events to page
Invite people to become a fan
Add widgets
Fan Page to website
RSS Feeds
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Staying in Touch
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Connect with us to show us your progress!
http://www.linkedin.com/in/cherylamaya
http://twitter.com/EntrepEntourage
http://www.facebook.com/pages/Entrepreneurs-Entourage/146600152327
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Let our Entourage help you grow and maintain these Social Media campaigns are more!
Everyone is encouraged to call us for further implementation.
All class participants will receive a free hour of work on a social media campaign when you sign up for a maintenance package
Do You Want More?
Please complete the survey being distributed by the volunteers.
Surveys may be returned to the volunteers or at the Registration
Desk in Ballroom A.
Thank you to our sponsors