SOCIAL MEDIA INFLUENCERS · What is a Social Media Influencer? Social media “influencers” are...
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SOCIAL MEDIA INFLUENCERS How your agency can benefit from working with them
Transcript of SOCIAL MEDIA INFLUENCERS · What is a Social Media Influencer? Social media “influencers” are...
SOCIAL MEDIA INFLUENCERS
How your agency can benefit from working with them
Introductions
Rocky Merz
Kelly Piller
The Digital Space Changes Rapidly
• in Ohio 55% have cut ties with cable television.
59% of Americans have cut the cord, and 29% thinking about cutting it.
2:22Average of
49%Depend on influencer marketing
90.4% 77.5% 48.2%Millennials Gen X Baby Boomers
The Social Media SpaceU S E R S
T I M E
I N F L U E N C E
82% 80% 79%White
AmericansBlack
AmericansHispanic
Americans
S M A R T P H O N E O W N E R S H I P
7/10 teens trust influencer advice over celebrity advice
why is social media useful?
Go where the audience is
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Raise awareness about initiatives or causes
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Get people to use the parks
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Recruit volunteers
Revenue generation
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Advertise programs/events
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Share park closure/safety information
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Engage staff/public to encourage sense of ownership
how to be effective
Create fun engaging contentParks & Recreation4 hrs
Share relevant credible information
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To use social media effectively it’s important to have a large engaged audience.
https://www.facebook.com/CincyParks/videos/456302994957785/
https://www.cincinnatiparks.com/diy-maple-sugaring-tool-and-tree-logistics/
how to be effective
Get others with followings to help you…Influencers
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Engage your followers by sharing, commenting and liking their content
What is a Social Media Influencer?
Social media “influencers” are those with accounts that drive traffic and sales to a product or service based on their recommendations. Their ability to influence stems from an apparent personal relationship with their followers and a sense of authority in their respective marketing spaces.
https://www.boostability.com/what-are-social-media-influencers-and-how-do-i-find-them/From:
Attributes of a Social Media Influencer• Someone with a
substantial following
• Someone with credibility among their audience
• Someone able to persuade others to act
• May or may not be getting paid/Audience may or may not know
types of social media influencers
Celebrity/Local Celebrity
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Media Personalities
Micro influencer: Topic based(mountain biking, lifestyle, family, crafts)
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Cincinnati Bartender Molly Wellman named Cincinnati’s best bartender.
types of social media influencers
BloggersParks & Recreation2 hrs
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Entrepreneurs
Pets
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https://www.facebook.com/CincyParks/videos/2181510831970804/
where do you find them?
Television/radio stationsParks & Recreation3 hrs
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Local publications/websites
Your followers
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Local Radio station series called, “Jay’s Journey”
https://www.youtube.com/watch?v=lRFJJsYVuBo
where do you find them?
Use social media, follow local hashtags, follow local influencers
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Create one/find one in your organization
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where do you find them?
Become one
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clefoodies 35,000
food, restaurants
ddotts | 8,157lifestyle, family
baublestobubbles | 31,000fashion, lifestyle
beginninginthemiddle 85,400lifestyle, design, home
managing partnership
Mutually beneficial partnershipParks & Recreation1 hrs
Collaborate!Parks & Recreation6 hrs
TradesParks & Recreation12 hrs
Partnering with parks gets beneficial content to the influencer. Partnering with influencers gets a beneficial audience looking at Parks.
Highly affordableParks & Recreation7 hrs
how much to pay?
Think about program target goals: Clicks, registrants, permits sold and calculate what that would cost you from other digital advertising such as web banners, boosting, pre-roll ads, geofencing campaigns.
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Some general costsParks & Recreation7 hrs
100,000 2,000 per post
Macro Influencer 100,000+
100,000 1,000 per post
Micro Influencer 1,000+1,000 25 per post
100,000 2,500 per post
1,000 20 per post1,000 10 per post
is it worth the cost?
As with any campaign tracking is key
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Establish metrics on the front end (hashtags, links, clicks)
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Final Thoughts
As with any advertising product influencers have their place. How do they fit in your agencies strategies?
Social media/digital is not the only effective tactic, but it is one you need to have a presence in this day and age.
Sources• https://digitalmarketinginstitute.com/en-us/blog/9-of-the-biggest-
social-media-influencers-on-instagram• https://www.boostability.com/what-are-social-media-influencers-
and-how-do-i-find-them/• https://www.pewresearch.org/internet/fact-sheet/mobile/• https://www.westmonroepartners.com/Insights/Newsletters/Cord-
Cutting-Statistics• https://www.lyfemarketing.com/blog/social-media-marketing-
statistics/• https://www.oberlo.com/blog/social-media-marketing-statistics• https://www.webfx.com/influencer-marketing-pricing.html
Any questionsor comments?
Thank you ;)
