Social media in the hotel industry (by Wolfstar)
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A presentation on social media best practice in the hotel and travel industry. Presented by Wolfstar at the Hotelympia conference April 2014.
Transcript of Social media in the hotel industry (by Wolfstar)
TIM SINCLAIR: FOUNDER
o Has won more than 80 national and international PR and marketing awards throughout his career
o Founder and chief executive of Word of Mouth UK Association (WOM UK)
o Founded and grew one of the UK’s most successful marketing consultancies
o 30 years experience in PR and communications
• The UK’s first mummy blogger meet-up
• The UK’s first Twitter campaign
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Source: http://socialmediatoday.com/
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AT A GLANCE.Visitors to press office increased from just
five per week to 2,400
• Number one ranking on Google News
• Identified as an exemplar of industry Best Practice and multiple digital award winner
AT A GLANCE.• Combined key digital channels for UAL clearing 2013• Compelling case study on Facebook, promoted posts and
like-generating ads pushing to key UAL web pages• Google Adwords campaign using key calls to action, mobile
extensions and dynamically updated• All clearing places filled with student surplus • Measureable data to inform next year’s campaign
AT A GLANCE.Videos reached 5,000,000 Facebook
users, 3,000,000 Twitter accountsVisits to course page up over 4,000
(overtaking womenswear)Coverage in Daily Mail, Telegraph,
Vogue, Harper’s BazaarWinner of PRCA DARE Awards for
Social Strategy and Effective Engagement 2013
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Source: http://www.xotels.com/en/marketing/top-10-social-media-marketing-tips-for-hotels
WOLFSTAR (LONDON)The Trampery13 – 19 Bevenden StreetLondon, N1 6AS
WOLFSTAR (LEEDS)Morwick HallMortec ParkLeeds, LS15 4TA
+44 (0)845 828 [email protected]
