Social Media in Research Dissemination
description
Transcript of Social Media in Research Dissemination
lather. rinse. repeat
an introduction to social media in research dissemination
Aerin GuyThe Wellesley Institute
Research with PrideOctober 2, 2009
hi
agenda
• Part 1: Intro to the social web
• Part 2: What happens online....
• Part 3: Disseminating research online
• Part 4: Tools
• Part 5: Pie eating contest
• Part 5: Q&A
Part 1: The Social Web
commonly referred to as.....
•web 2.0
•social media
•the social web
•the internetz
•but really......
•the way we connect today
powerful stuff
• introduction to social media
The web is about conversations,
not top down delivery of information or messages.
people are talking to each other online
you have a choice
•resist it and it will happen anyways, elsewhere, outside your infludence
•support it, participate, influence it, and leverage it for your message/initiative/brand
the world has changed
and so has the way we connect
“when we change the way we communicate, we
change society”“new technology enables
new kinds of group-forming”
• listen and learn and build relationships
• publish valuable news and information
• disseminate quickly and effectively
• create or extend your brand personality
• engage in conversations and services
• efforts lead back to your website - your hub or repository of information
some benefits of using social media
dissemination vs marketing
•goal is action in user
•policy impact vs “sale”
•dissemination is marketing
some basics
•feeds/tags/RSS
•blogs
•wikis
•social networks (Facebook etc)
feeds/tags/RSS
•why? metatag, search
•selective
•relevant
•audience
•instant gratification
•organization
feeds/tags/RSS
blogs
•recent + relevant = ranking
•procedural
•personifies
•project catalogue
blogs•wordpress (free, minor learning curve)
• blogger (google) (free, very easy to use)(attach a domain)
•www.mashable.com (great social media advice and great blog section)
• good free resources on compendium blogware
•NTEN
•www.readwriteweb.com
wikis
•collaborate
•share
•network
•http://www.youtube.com/watch?v=-dnL00TdmLY
•research
•identify audiences
•listen
•connect
•3rd party clients allow for management
social networks
•online communities
•partnerships
•research
•behavioural
applications for social media
•depend on goals, strategy, and audience
•not one size fits all
•iterative, flexible, responsive
•good communication comes from understand how people act online
Ladder of Engagement
Pyramid of engagement
online behaviour
what happens online
•what you see is what you get
•scan instead of read (8/10 people)
•active, not passive
•impatient
•expect instant gratification, especially with speed of search and page load times
•reading online is 25% slower than reading on a printed page
•users make value judgments based on appearance of websites
•credibility issues
•readers don’t scroll down long pages
•readers want to print documents
•readers want to share and bookmark easily
•key actions: print/share
good dissemination•scans easily
•concise, journalistic
•page values are immediate
•cluster summaries
•convinces users to print longer documents
•splits information blocks into multiple pages
more than just putting a paper
online
•users demand relevancy
•you have to point it out
•shift in language
make it easy to find
•posting your work online will attract new audiences who may not know anything about your initiative/organization/subject
•use prominent links
•advertise your work
•make your work visible to search engines
•email - helpful links
choose an appropriate digital
format•make it easy to open and to print
•should present your work in a way that won’t be distorted by users’ hardware
•don’t split documents users are likely to want to print into separate files or pages
•don’t zip something you’d like people to read
•if posting in HTML, create a printer friendly version
•create files in the oldest version of software available to ensure the widest possible access
•social media and electronic journals will be the future of information dissemination. Current journals won’t disappear, but the business models creating them will change.
•reseachers will continue to use traditional sources for information discovery, but social media applications will provide additional indicators of quality and discovery
tips for your site•please make it easy to find
•prominent link to research documents
•short, tantalizing home page descriptions that encourage the reader to print or share
•customize search engine for publications pages
•metatag
let users identify
•general public
•academic
•public sector
•third sector
•*this will improve your analytics
tools
•www.wikispaces.com
•www.slideshare.com
•www.2collab.com
2collab.com
•an online collaboration tool for researchers
•share, connect and discuss relevant research with your peers
http://www.2collab.com/nonLoggedInHomePage;jsessionid=5963495EB9490BB6E2AD2F149D8A30FA
propaganda• http://www.usnowfilm.com/
•www.commoncraft.com
•www.broganbranding.com
• Video for Change training guide
•www.witness.org
• The New Rules of PR - David Meerman Scott
• t
websites•www.webword.com
•www.usabilityviews.com
•www.usability.gov
•www.ning.com
•www.wetpaint.com
more
•www.12seconds.tv (upload short videos from your mobile phone to your facebook, twitter etc)
•www.advocacyonline.com (e-campaigns, fundraising, social networking jamii, very cool)
•www.verticalresponse.com (10000 free emails month for non-profits) ** not confirmed
•www.frogloop.com (social network calculator for ROI)
• google groups - great way to connect people together
how do i know it works• listen!
• google alerts
• google reader
• survey monkey
• zoomerang
• google trends
• netvibes
• twitter search
• digg
• technorati
• comments, responses, reciprocal links, feedback
• google analytics (free!)
where will you start?
Need help? Call me.
Thank you!
•thank you
•thank you
•thank you
•and you
•and you