Social Media in PreventionWisconsin State Prevention Conference

LaDonna Coy, MHR, CPS, CDLA

LaDonna Coy, MHR, CPS, CDLA

#Hashtag

#WSPC2011

http://search.twitter.com

are you curious

about Social

Media?

Where

ObjectivesReview media distinctions See how the landscape has changedAssess positions in the landscapeAssess our orientation to push/pullUse capacity building toolsIdentify & share examples & toolsChoose a single action step

SocialMedia?

What is . . .

What are all these things then?

SocialMedia

Tools

So, Social

Mediais just

anotherChannel?

Not exactly.

Traditional Media

Newspaper

Television Radio

Social Marketing

}Social marketing is like

Traditional Media

with a Social Twist

Social Media Marketing

Reach

MessageControl

Channels

PR

VOooh, more

The Social Media Shift

The Age of Push

Brown et al. (2010) The Power of Pull

ContentCo

ntro

lBroadcast

Marketing

The Age of Pull

offline

online

Comment

Listen-Learn

Connect

Colla

bora

teShare

Pull = Networked Expertise

Knowledge gets shared throughout Networks

Remember the Gulf Oil Disaster?

Turn the Megaphone Around

Listen

Assessment

Whoare yourPeople?

Mapping Presence

Where?Who?

PresenceSocialMediaDefining

Why do we listen?

• be informed about issues and norms• understand & honor perspectives • engage in conversations that matter• opportunities to interact with the

community • learn with and from our community

Listen & Track

do you get started with

So, how

http://alerts.google.com

Type of Search

How often?

Your Email

Really

SimpleSyndication

RSS is …

RSS is … the waiter

Delivering Your Order

Now what? So,

Listening Tracking

Listening Tracking - Source

CoalitionProviderAgency/Org Main Stream MediaIndividual

Listening Tracking - Sentiment

PositiveNegative

Neutral

Track it ... then what?

Pull = Networked Expertise

Knowledge gets shared throughout Networks

PresenceSocialMediaDefining

Website

Twitter

FB

PresenceSocialMediaDefining

Website

Twitter

FB

PresenceSocialMediaDefining

Conferences Meetings

Events

OtherMediaData

Articles Editorials

PapersStories

Blogs

Comment

ListenConnect

Collaborate Shar

e

Weave Your Presence

SoMe & Community Framework

Listening opens the

Door to ...

 ConnectImage Used with permission: dswart

Comment &Contribute

Correct Misinformation

Share &Network

Create Buzz

Participate &   Collaborate

ShareYour Stories?

WhatQuestionsdo you have?

What one step will you take to increase your

Presence online?

References & Resources

• Twitter feed, http://search.twitter.com enter #wspc2011 • Slides at http://www.slideshare.net/ladcoy• All other tools posted to: http://technologyinprevention.wikispaces.com/

WISC2011 • Social Media & Community Framework http://bit.ly/axnlOm• Social Media-Traditional Media Distinctions (PDF) http://bit.ly/m2pzrq• Brown et al, (2010) The Power of Pull • HBR A Brief History of the Power of Pull http://bit.ly/moQs9e • Li & Bernoff, (2009) Groundswell • Kanter & Fine (2010) The Networked Nonprofit• Block, P. Community: (2009)The Structure of Belonging • Block, P. (2010) The Abundant Community• Shirky, C. (2009) Here Comes Everybody• Social Networking (Forrester) http://bit.ly/9H12cn

Photo Citations

• Photo Source: Creative Commons http://www.flickr.com/photos/11018968@N00/4656148830

• Remaining photo from istockphoto.com or my personal archive

This presentation is licensed under CREATIVE COMMONS.This means you can use it, or parts thereof, as long as appropriate attribution is given and your resulting product is made available under this same license. The license prohibits using this presentation for commercial purposes. A list of citations and links is included for your reference and use. Please cite all creative commons photos to the original source.

Suggested Attribution: Source: LaDonna Coy, MHR, CPS, CDLA for the Wisconsin State Prevention Conference, June 14-16, 2011. Delivered in agreement with the Central Regional Team, Centers for the Application of Prevention Technologies.