Social Media In No Decision

8/8/2019 Social Media In No Decision

1/4

14-15 December, 2010 Shanghai, China

is increasingly becoming one of the most effective and importantmarketing mediums available to modern marketers. For marketers to the education sectorthe use of social media is even more important due to the age of the target demographic,some of the most prolific users of social media. In this workshop you will learn how to mastersocial media and use the internet effectively to drive your marketing strategy home.

Social media

Benefits of attending Greater knowledge of social media

applications in all aspects of business Understand the underlying social

changes driving social media adoption Begin charting your organisation's social

media strategy

Understand what makes people want toshare content online

Search engine optimisationUnderstandhow to increase page rankings and gainmore exposure

Targeted marketing on particular sitesThe use of targeted marketing onFacebook

What does your website say about you? Case studies of successful and not so

successful social media and internetbased campaigns

Who should attend Marketing manager/director e-marketing

Community manager

Online marketing manager/director

Digital media strategist

Digital project manager/director Social media marketing

manager/director Social media content manager Digital strategist Social media strategist Interactive marketing manager

"I loved how everything was explained in words Icould understand. Im always disappointed whenconsultants speak to me like Im an idiot, or this issomething I should knowthe reason Ive hiredyou is because I dont know. Simon is soprofessional but friendly and explains everything

simply."-Kate, Fonterra

"Very easy to understand. All questions wereanswered, and social media makes a lot of sensenow!"

-Cassey, Castrol Oil"It's very hands-on and the practical guidancewas excellent. I'm all fired up to get going withprojects! I realize I knew stuff but didn't see theconnections and the possibilities. Feel like myuniverse has expanded and I'm going away withlots of ideas." -Sue, Fox Movies

"I liked the interaction best about the course.Learning through doing, and real life examples.Very friendly, lovely instructors."

- Kelly, Telecom NZ"Day 1 gave a good overview before drilling downto the specifics.

- Nigel, Tasman Insulation (Pink Batts)"I liked the engagement you both gave us. Yougot us involved which kept us interested andalert"

- Paul, 2degrees mobile

Testimonials:

T : 86 21 5556 0666 F: 86 21 5556 0322E: [email protected] www.innodecision.comRegistration today!


2/4


Our FacilitatorsSimon and Marie have presented workshops inAuckland, Wellington and Christchurch (NewZealand) to some of the countrys top corporatesincluding Air New Zealand, Geni, and Telecom NZ,as well as to top educational institutions such as The

University of Auckland and Lincoln University.Simonhas presented at conferences throughout New Zealand as well as Melbourne, Australia, and he wasMaster of Ceremonies at the recent Connect Now Conference in Sydney, Australia. He also facilitated aworkshop for not-for-profit organizations. Simon has also been invited to speak to marketing students at theUniversity of Otago as a visiting lecturer.Simon Young grew out of the need to make social media practical,to show people just how much the world is changing, and how to survive - and thrive - right now.SimonYoung discovered social media as a freelance journalist for NZ Marketing Magazine, covering searchmarketing, email marketing and blogging, as well as the overall marketing mix. In 2004 his NZ MarketingMagazine cover story, Logging into Blogging, gave New Zealand businesses a taste for a new era whereanyone can be a creator, consumer or curator of content.Mariehas the rare gift of turning policies and procedures into positive customer experiences. With 17 yearsfrontline customer service experience backing up her training. Marie has helped her students internalize

policies, guidelines and best practices, and actually care for the customer - a much-needed skill in today'scompetitive business environment. She's found the same skills that work on the phone and behind thecounter also work in social media - where people connect in real time.As well as being a trainer, Marie is also a facilitator, helping people and groups discover their own wisdomby asking the right questions.

Focus on Case StudiesSocial media case studies & examples will be shared in the course. Some of the cases andexamples will included :Dell, Coca-cola, Ford Motor, Air New Zealand, Zappos, Harry Potter themepark, Starbucks, A small Kitchen appliance manufacturer, Comcast, Telecom NZ, Tasti- D- Lite,more to come.

What makes our course specialYou will leave our workshop with your specific questions answered, because we interact with eachattendee to understand your goals and objectives.We also support our workshop material with practical examples, including video interviews with some ofthe people behind social media success worldwide.Where possible we also facilitate learning by doing - practicing the arts of social media in a safeenvironment. Even for managers who wont be doing social media, its important for them to understand

what their staff are doing. Experiencing it is the best way.



3/4

Day 1Session 1: Understanding the Cultural Shift.Everything we do in social media must be done in view of the new culture that is emerging. The individualcustomer now has more control than ever, which means a shift in power from company to consumer. Whatskills does a company need to learn in order to succeed in this new culture? You will learn about: The age of authenticity. What authenticity means for marketing, product design, public relations andstrategic communications.

The age of the knob (vs. the age of the switch). How to stand out when everyone has a voice. Holistic marketing. The renewed importance of providing a unified, positive experience for the customer.

Session 2: The state of the internet.Statistics and stories to show you the real cutting-edge possibilities of social media for marketing, innovationand company transformation. We cover the numbers showing growth in internet use, and particularly Chinasrapid embrace of social media. But more importantly we also profile the individual businesses, large and small,who are successfully harnessing social media. Well revisit how these companies are using specific aspectsof social media throughout the course. How Ford Motor Company is applying social media to all aspects of its business and winning in the currentrecession.

How Air New Zealand is standing out in a crowded market, and making small size irrelevant. How Dell and Coca-Cola bounced back from social media disaster to become thought leaders in the space.Session 3: Social Media Strategy.Social media can be far more than just another way to get a message out to a market. It can be

transformational for the business, affecting product design, human resources and recruitment. But first anorganization needs to know what it wants. In this session we explore: Setting overall goals, deriving measurable objectives, and designing strategies and tactics to achieve thosegoals and objectives.

The importance of emergent strategy and dealing with the unknown in planning. What can be measured, and what matters. The importance of setting customer-centric, not just company-centric, goals.Session 4: Identifying your audience on social media.An overview of who is using social media and - more importantly - why they use it. We also look at theimportant issue of personal brand versus company brand. How are successful companies appropriatelyempowering their employees to represent the brand online? Key social networks and social media activities in China and around the world. Demographics and psychographics. Who is using social networks, and why? The impact of personal branding on social media marketing - the example of Zappos.Session 5: What content works on social media?What do people share, and why do they share it? Discover what a social object is, and begin to identify thesocial objects you could create. Air New Zealand's "nothing to hide "safety video-how an ordinary, everyday message became a viralsensation.

How a B2B software company realized they were in the entertainment business. Social object theory, and how to put it into practice. The unpredictability of viral marketing, and the need for remarkable to be built in to your products ,services and processes.

A guide to finding the fascinating in your own business.Session 6: Blogs, blogging and blogger relations.

Blogs are the oldest form of social media, but theyre still going strong. Explore the options for yourcompany, from operating a company blog, to reaching out to other influential bloggers. The three types of company blog. Popular, free and robust blogging platforms. Why most blogs fail Bloggers in China and around the world - a look at the stats Case study: how a Harry Potter theme park got worldwide coverage by talking to just seven people.




4/4

Day 2Session 1: Social networks.Online social networks are set up for individuals to communicate with other individuals. How do businessesjoin in appropriately? A more in-depth view of each of the key social networks in China and around the world. What are theirsimilarities? Their differences?

Case study: How Starbucks uses Facebook to interact with 12 million fans.Session 2: Online video.Watching videos is incredibly popular online. How can businesses successfully harness online video?

(Includes practical exercises) How a small kitchen appliance manufacturer in Salt Lake City, Utah, has experienced sustainable viralsuccess through online video - simply by showing their product in action!

A reminder of the age of the knob - why video doesnt have to be a big production, and why a big, slickproduction may be a disadvantage.

The Old Spice Guy story - how online video can integrate with other social media.Session 3: Microblogging.Whether its Sina or Sohu, microblogging is spreading like wildfire. Theres lots of conversation going on, buthow can a business take advantage of the micro-conversation? How service-based companies (Comcast, Dell, Telecom NZ) are improving their service and customerinsights through microblogging services like Twitter.

Why the potential of microblogging in China leaves English-language microblogging in the dust.

Frequently asked questions about microblogging: isnt it all trivial nonsense? How do you say anythingmeaningful in such a short space?

Session 4: Location-based services.Social objects used to include videos, text and music. Now places can be shared as well -and theopportunities are enormous. How the University of North Carolina is using location-based services to build a sense of community, andincentivize desired behavior.

How Tasti-D-Lite in the USA is incorporating location-based services and social networking into a loyaltymarketing strategy.

Brainstorming practical exercise: how can location-based services play a part in each business in the room.Session 5: Integrating social media with traditional marketing and management.Social media doesnt stand alone, it can integrate with all other aspects of your company. We explore how.Who owns social media? Marketing or communications? Both. And neither! Social media needs to becomepart of the whole company, and it has benefits for all departments. The potential benefits of social media to HR, general management, product design, innovation, evenfinance!

Change management principles - likely challenges along the way towards transformed businesses, andhow to overcome them.

Session 6: Putting it all together - creating a social media ecosystem.Bringing together all the strands weve discussed, and reviewing. An interactive session where we recap keypoints, and welcome specific questions from delegates to explore further. Because social media is abouttwo-way dialogue, we believe delegates will get maximum value out of this conference if we provideopportunity for that dialogue. Understanding the mindset of social media. Reviewing the overview of social media usage around the world -whos using it, and why.

Different types of strategy development in social media. Creating content thats compelling and easy to share. Empowering your people to represent your brand online - different approaches. What to do when youre back in the office, facing business as usual.


T : 86 21 5556 0666 F: 86 21 5556 0322E: marketing@innodecision com www innodecision comRegistration today!

Social Media In No Decision

Documents

Transcript of Social Media In No Decision