The Dynamic Role ofSocial Media in Medical EducationM I C H A E L A . G I S O N D I , M DA S S O C I AT E P R O F E S S O R O F E M E RG E N C Y M E D I C I N E & M E D I C A L E D U C AT I O NN O R T H W E S T E R N U N I V E R S I T Y F E I N B E R G S C H O O L O F M E D I C I N E

@ M I K E G I S O N D I @ N O R T H W E S T E R N E M

S TA N F O R D I N N O VAT I O N S I N M E D I C A L E D U C AT I O N C O N F E R E N C E# S I M E C 16

M AY 2 016

Pertinent Disclosures• Academic Life in Emergency Medicine www.aliem.com

• Northwestern University www.nuemblog.com

• I have never used Facebook.

• I am not in the key U.S. marketing demographic of 18-39 year olds.

INSPIRE you to use social media as a tool for teaching and learning

LECTURE GOAL

“From Twitter to Tenure”MICHE LLE LIN, M D – MAY 2014

Social Media, defined:

Computer-mediated tools…

that allow you to create and share…

ideas, information, and interests…

in virtual communities and networks.

These are simply tools.Use tools to fix problems.

Problem 1: Student Advising for the NRMP Match

Curriculum Design:“ALiEM EM Match Advice”

• Problem Identification: Erroneous online advice about The Match

• Needs Assessment: Lack of advice from program directors

• Objectives: Pertinent content domains, re: The Match

• Educational Strategy: Google Hangout on Air

• Implementation: 1. Research 2. Script Prep 3. Tech Prep

• Program Evaluation: Disqus comments, Anectodal, Web Analytics

Problem 2: Job Training for Chief Residents

Curriculum Design:“ALiEM Chief Resident Incubator”

• Problem Identification: Chief Residents need leadership skills development

• Needs Assessment: Lack of accessible training programs

No significant community of practice

• Objectives: Reflect pertinent content domains

• Educational Strategy: 1. Slack 2. Google Hangout on Air 3. Meetings

• Implementation: As shown

• Program Evaluation: Subscription renewals, Incubator expansion

Problem 3: Understanding Podcasts and Blogs

Curriculum Design:“EBM Conference”

• Problem Identification: Trainees commonly use podcasts and blogs

Concern about ability to critically analyze new info

• Needs Assessment: Traditional journal club is inadequate tool

• Objectives: Teach trainees to analyze content despite source

• Educational Strategy: Redesign journal club to include podcasts & blogs

• Implementation: EBM Conference

• Program Evaluation: CQI reflected in annual program evaluation

Insert NUEM analyticscurriculum design

Curriculum Design:“www.NUEMBlog.com”

• Problem Identification: Trainees commonly use podcasts and blogs

Concern about ability to critically analyze new info

• Needs Assessment: Traditional journal club is inadequate tool

• Objectives: Teach trainees to produce blog content

• Educational Strategy: Near-peer reviewed blogs, faculty commentaries

• Implementation: www.nuemblog.com

• Program Evaluation: Web analytics, resident evaluations

Problem 4: Talking about Twitter was inevitable

Other items of interest:• The Teaching Course www.theteachingcourse.com

• The Podcasting Course www.thepodcastingcourse.com

• Slide Share www.slideshare.net

• Altmetric www.altmetric.com

• Symplur Healthcare Hashtags www.symplur.com

• Storify www.storify.com

• FemInEm www.feminem.com

Becoming a Better Educator ThroughSocial Media

• What is your passion?

• What problem needs fixing?

Leadership

• Choose the right tool for the job

Methodology• Measures of

teaching and learning

• Job satisfaction

Outcomes