Social Media in Media - Society for News Design
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Transcript of Social Media in Media - Society for News Design
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Social media in media
November 2010
Rock your audience.
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Who is this guy?
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New media is media
Online = offline Blurring of media types
Our approach:Constant trial and errorNo experts, just better observers
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Tired of talking about competition?
Time starvation All forms of media What’s your specialty? Personalities & the power of your brand
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Devices, Devices.
Proliferation of mobile At the point of action Tablets and more consumption
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Journalists & social media
You're in charge of:- Covering the story
What’s optional today:- Starting the conversation- Reigniting the conversation - Recapping the story
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Who me?
You have a public brand Social media policy knowledge Google is your friend
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Your social (media) status:
Blogs, LinkedIn, Facebook, YouTube, Flickr & Twitter
Link to your work (published or not) Status updates on projects Work on consistency
photosmessaging
Personality!
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Your readers want more:
Twitpics Teaser video from series Follow-up multimedia Tell us your favorite parts Hashtags Give the back story
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Your readers want more:
Admit mistakes and correct them Interaction
With fans With colleagues Ask for help & sources
Insider info – what didn’t make the cut?