Social media in health & medicine worksop

Social media in health & medicine:

A workshop for students in IHHE302 – Dr. Kim Voll

Dean Giustini, UBC biomed librarian IHHS 302 May 2012

PREAMBLE on SOCIAL MEDIA

• How/why use social media?• Health professionals need to know how to navigate the web's

communication and collaboration ecosystems• Changes in use of scholarly texts• Keeping up to medical literature

• What social media do I use in my work in biomedicine? • Why do I need all this media?• Digital reputation / building a digital identity

"We shape our tools...and then our tools shape us”

-- Marshall McLuhan (1965)


Video: http://www.youtube.com/watch?v=K8J6uEUXlR0

http://www.youtube.com/watch?v=K8J6uEUXlR0

http://www.youtube.com/watch?v=K8J6uEUXlR0

Introduction

• "What is social media? Is it like/unlike other media?”

• Definitions/ examples of social media usage in health/medicine

• Discuss web 2.0 & social media; what is health 2.o? medicine 2.0?

• Pros/cons of social media in health and medicine• digital communication; power of the network "Metcalfe's law“ • privacy, confidentiality issues, ethical behaviours

• Future

AGENDA



“….although troubling to many in public health …web 2.0 is here to stay …and it will almost certainly influence health behaviours in the future. Health is a logical area where people will seek opinions from others and communicate their experience … In the new era of social media, all public health officials will have to learn how to more effectively listen to these messages and, simultaneously, develop more lively and engaging messages to communicate with the public.”

Kumanan Wilson, MD MSC & Jennifer Keelan, PhD Coping with Public Health 2.0,CMAJ http://www.cmaj.ca/cgi/content/full/180/10/1080

CMA Journal quote from 2008:

http://www.cmaj.ca/cgi/content/full/180/10/1080

WHAT IS SOCIAL MEDIA?

“…social media is an term that refers to new social technologies, especially those where multimedia, audio and text are used in combination with interactive elements ... the emphasis is on being social and on using the tools of the Internet to bring people together online to share things…”

HLWIKI Canada – http://hlwiki.ca


http://hlwiki.ca/


EARLY USES OF SOCIAL MEDIA IN MEDICINE

• Wikipedia (2001)

• BMJ article: How web 2.0 is changing medicine (2006)

• Clinical Cases and Images blog, Dr. Ves Dimov

• Google Health, patient record system (2006)

• Facebook / Twitter

• YouTube Cleveland Clinic

• Other examples?

Image: http://geekandpoke.typepad.com

http://geekandpoke.typepad.com/



I. THINK ON YOUR OWN

Take a few minutes. How do you use social media?

What tools? Which are useful to you? Why?

II. PAIR WITH YOUR NEIGHBOUR

Share your thoughts with your neighbour

Discuss the value of Facebook & Twitter

III. SHARE WITH YOUR CLASS


A DISCUSSION ABOUT SOCIAL MEDIA

Trends mentioned by students:

• Social media & the Arab Spring “participatory democracy”• Social media & Stanley Cup riots “crowdsourced policing”• Ubiquity of mobile devices & iPhones• Privacy issues / openness in organizations / personal lives• Using social media to reach disenfranchised

Tools :• Twitter• Google+• Pinterest• Posterous• Facebook• Twitter

TOP SOCIAL MEDIA TRENDS



WHAT’S A BLOG?

…a blog is an easy-to-publish free-to-use website where bloggers post information & essays in sequential order; the idea of a blog is to stimulate discussion and debate

A recent (peer-reviewed) article surveying medical bloggers noted that:

“Medical bloggers are highly educated and devoted writers, faithful to their sources and readers. Sharing practical knowledge and skills as well as influencing how people think are major motivators for bloggers. [They] frequently pick up stories from the mainstream media… [and] influence medical and health policy”

Journal of Medical Internet Research, 2008

Image: Blogs

http://www.jmir.org/2008/3/e28/

http://hlwiki.slais.ubc.ca/index.php/Blogs


WEBMD GROUP BLOGGING

http://exchanges.webmd.com/webmd-exchanges/blogs

http://exchanges.webmd.com/webmd-exchanges/blogs


CONCERNS ABOUT WEB 2.0 IN BIOMEDICINE

• Health professionals do not have time to learn about web 2.0

• Can compromise patient safety, confidentiality – and, is generally intrusive

• Social networks rely on network effects & take time to build (no members…. = no network)

• Scientists are not social as they work; they look for solutions not people

• Social tools must help to solve existing (and pressing) problems; they must fit existing workflows

• Must outperform existing tools; services should have 100% reliability & ROI

• Unless social networks are useful, don't expect people to come to a wasteland; they won’t

• Docs need to communicate with each other face-to-face not online

• Too dependent on mobile devices, iPhone; go to the patient!

http://hlwiki.slais.ubc.ca/index.php/Apple_iPhone3GS_for_physicians


DR. BERTALAN MESKO – SOCIAL MEDIA EXPERT

Blog: http://scienceroll.com/ Twitter: http://twitter.com/Berci

http://www.youtube.com/watch?v=Qh1mhKBUhfo

http://scienceroll.com/

http://scienceroll.com/

http://twitter.com/Berci

http://twitter.com/Berci



http://www.webicina.com/perssonalized/?lang=0


WHAT’S A SOCIAL NETWORKING SITE?

• How can we define it?• Its main features?• Purpose• Other benefits?


USING HEALTH & MEDICINE 2.0

Reading for today’s class:

Vandebelt et al. Definition of health 2.0 and medicine 2.0: a systematic review. J Med Internet Res. 2010 Jun 11;12(2):e18.

http://www.ncbi.nlm.nih.gov/pubmed/20542857

THINK – PAIR – SHARE EXERCISE

• Reactions to the paper• Methods• Definitions• Does a coherent definition emerge?• Discussion

http://www.ncbi.nlm.nih.gov/pubmed/20542857


ETHICS & SOCIAL MEDIA

Health On The Net: http://www.hon.ch/HONcode/Conduct.html

http://www.hon.ch/HONcode/Conduct.html

http://www.hon.ch/HONcode/Conduct.html


HEALTH CARE & WEB 2.0: A CLASH IN VALUES?

“…web 2.0 facilitates both expert and general public communication of health-related knowledge, which can be particularly problematic for public health authorities. De facto, it juxtaposes vetted scientific opinion against information from critics, crusaders and conspiracy theorists, which undermines the critical foundation of trust between public health officials and the public. This trust is necessary for activities that sometimes require restrictions on individual liberties or impositions on individuals for the benefits of the population.” Kumanan Wilson, MD MSC & Jennifer Keelan, PhD

Coping with Public Health 2.0,CMAJ http://www.cmaj.ca/cgi/content/full/180/10/1080

OTHER DIFFICULTIES WITH WEB 2.0

http://www.cmaj.ca/cgi/content/full/180/10/1080

HEALTHMAP – DISEASE ALERTING

FACEBOOK HEALTH CAMPAIGNS

Increases awareness about the health effects and consequences of eating fast food

SECOND LIFE – HEALTH & NUTRITION 2.0

OVERCOMING DIFFICULTIES


• Comply with confidentiality & privacy needs • HIPAA• Should patients be friends on Facebook with their doctors? • Think guidelines, policies & strategies

• Establish authority online• Consult professional organization literature• Scholarly articles• Online certification

• Teach evaluation skills to patients & general public• Current awareness

• Get to know your IT staff & make friends

THE FUTURE IS SOCIAL & MOBILE

• Do health professionals need to be social?

• How big a factor is Facebook, Twitter? Mobile devices?

• Should we be concerned about too much visibility?

• Is it important to use social tools on mobiles, ‘in the cloud’?

• Closing remarks


http://hlwiki.slais.ubc.ca/images/f/f6/How_web_2.jpg

Social media in health & medicine worksop

Technology

Transcript of Social media in health & medicine worksop