Social Media in Health Care: International Forum on Quality & Safety 2014

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    23-Aug-2014
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Social media in health care: a crash course in Twitter and in building a social media strategy for healthcare improvement

Transcript of Social Media in Health Care: International Forum on Quality & Safety 2014

  • Social media in health care: A crash course in how to use Twitter and how to develop a social media strategy for quality Ros Gray, Scottish Government @Rosgray Jo-Inge Myhre, MD, F2 in Family Medicine University of Oslo Medical School @joinge_ Christina Krause, British Columbia Patient Safety & Quality Council @ck4q Kevin Smith, British Columbia Patient Safety & Quality Council @Kevin4Quality
  • Before we get started Share what you are learning, ask questions or chat with others on Twitter! #M9 #quality2014 #M9 | #quality2014
  • @doctavic @MetisAudit @AnthonyStaines @nicholda @ltkalmar @kinanmuha @mathieulouiset @profroland @grangerkate @sonjakersten Whos in the room on Twitter? @LAS-QI @ce_ikas @MAVR_1 @Priv8hospitals @ncollinsmd @joinge_ @rosgray @ck4q @Kevin4Quality #M9 | #quality2014
  • What we heard from you How would you rate your experience with social media? a. I know nothing b. Some experience c. Lots of experience d. Im a superstar #M9 | #quality2014
  • 0 5 10 15 20 25 I'm a superstar Lots of experience Some experience I know nothing How would you rate your familiarity with social media? #M9 | #quality2014
  • Impromptu Networking Two minutes per person in pairs Speak with 3 people you dont know Ask 2 questions: - What are you passionate about in your work? - How do you think social media can help you in your role? #M9 | #quality2014
  • Overview of the Day 1. Driver Diagrams 2. Social media as a strategy for improvement 3. Case Studies cool examples to inspire! 4. Getting started on your own social media strategy #M9 | #quality2014
  • Driver Diagrams for Social Media #M9 | #quality2014
  • What is a theory? A description of our best understanding about why things are the way they are Theories/beliefs in other contexts? Economics game theory Biology - theory of evolution Physics string theory Metereology chaos theory Social media - ? #M9 | #quality2014
  • How is a theory different from a belief? A theory can be tested scientifically Theories are predictions of the outcome of future events Theory is the starting place for generating new knowledge #M9 | #quality2014
  • #M9 | #quality2014
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  • do studyact plan do studyact plan #M9 | #quality2014
  • do studyact plan do studyact plan #M9 | #quality2014
  • What do we believe about why things are the way they are? Evidence what objective evidence have we collected locally or is available to us through the relevant literature? Local subject matter experts people who work at the frontline who experience the system day to day and have strong experiential beliefs about where change is needed #M9 | #quality2014
  • Some guidance on creating a driver diagram Start with the outcome in mind develop an aim statement that reflects the desired future state Primary drivers should be nouns that reflect the key leverage points in the system of interest from three areas: 1. Structures physical, financial, administrative, management and improvement, delegation and accountability 2. Processes workflow of the system, how things are accomplished 3. Operating norms written and unwritten rules that govern behaviour #M9 | #quality2014
  • Some guidance on creating a driver diagram Secondary drivers must be tangible things where action can be taken on the system Change ideas should link directly to secondary drivers and should exhibit these characteristics: 1. Specific - each change idea needs to be clear and concise and it must be obvious how its introduction is different from the status quo 2. How to - each change idea must include a statement about how and where it will be put into practice within the system #M9 | #quality2014
  • SO CAN WE USE THIS APPROACH FOR OUR SOCIAL MEDIA STRATEGY? #M9 | #quality2014
  • Communication and engagementTo provide country- wide access to insights and information re early years through virtual collaboration with children, families and staff in pursuit of system improvement by December 2015 Developing social content Aim Primary Drivers Secondary Drivers Finding and capturing stories, Video, PPT, Photos Newsletters Email Website development Twitter strategy Accessibility issues Facebook strategy Branding Measurement of performance Infrastructure #M9 | #quality2014
  • Social Media Strategy for Improvement #M9 | #quality2014
  • BCPSQC Vision A sustainable health care system built on a foundation of quality. #M9 | #quality2014
  • Our Mission Provide system-wide leadership through collaboration with patients, the public and those working within the health system in a relentless pursuit of quality. #M9 | #quality2014
  • #M9 | #quality2014
  • Pew Internet #M9 | #quality2014
  • Pew Internet #M9 | #quality2014
  • The Engagement Pyramid Gideon Rosenblatt, Former Groundwire Executive Director #M9 | #quality2014
  • TRIZ #M9 | #quality2014
  • TRIZ First Step In groups, make a list of to dos in answer to your assigned question on a flip chart. There is no wrong answer GO WILD! 5 minutes #M9 | #quality2014
  • Questions 1. How can we ensure privacy is breached on social media tools such as Twitter/Facebook? 2. How do we make sure no one is on Twitter? 3. How can ensure NO dialogue, learning or sharing occurs on online community of practice websites? 4. What could we do to ensure we do NOT succeed in using social media as a health care improvement tool? #M9 | #quality2014
  • TRIZ Second Step Go down the list and ask: Is there anything on this list that we currently practice, even remotely? Cross out the ones that you arent doing EVER Circle the ones that you resemble something you are currently doing #M9 | #quality2014
  • TRIZ Third Step Take one item at a time and ask: How am I and how are we going to stop it? What would be the first move? What could I personally commit to stopping right now. What could we do in the next few days? Next week? Do we need leadership help? Organizational support? #M9 | #quality2014
  • Why use online tools? #M9 | #quality2014
  • 0 5 10 15 20 25 30 Other Pinterest Instagram LinkedIn Tumblr SlideShare Storify Flickr YouTube Facebook Twitter What social media tools do you use now? #M9 | #quality2014
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  • Adapted from Josh Bernoff's POST (2007) #M9 | #quality2014
  • Adapted from Josh Bernoff's POST (2007) #M9 | #quality2014
  • My organization has a clear social media engagement strategy: a. SOS b. Not so much c. Pretty good d. Absolutely! Poll #M9 | #quality2014
  • 0 5 10 15 20 25 I don't Entertainment To share information To connect with colleagues To learn about developments in my field Why do you use social media? #M9 | #quality2014
  • BCPSQC Journeyjust beginning! Communications & engagement to 1. Support efforts to improve quality of care 2. Build social movement thinking into quality 3. Engage at a wide scale strong ties/weak ties Through Engagement | Storytelling | Digital Strategy #M9 | #quality2014
  • BCPSQC Communications & Engagement Strategy
  • Social Media Guidelines Typically include: - Information about the context and benefits of using social media. - What to be aware of and a bit about the process to follow in using social media. - Principles to guide the use of social media tools in your professional capacity. - Useful link