Social Media In Financial Services – Alan Stevens
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Transcript of Social Media In Financial Services – Alan Stevens
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Social Media in Financial Social Media in Financial Services – January 2010Services – January 2010
Alan StevensAlan StevensThe Media CoachThe Media Coach
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Successful online PR strategies for IFAs and
financial brands
Alan Stevens, MediaCoach
www.mediacoach.co.uk
MediaCoach
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Or....
How to market yourself around 24,000,000 times a year for a spend of.....
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This much each week
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Alan’s Social Media Rule 1
If you can’t get on the media, make your own media
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How to make your own media
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Social Media
• Blogs, Flickr (magazines)
• Ezines (newspapers)
• Podcasts (radio shows)
• Videos (TV shows)
• Social Networks
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Internet Radio
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How to produce an Internet Radio Show
Step-by-step guide at:
www.alanstevens.net/podcasting.htm
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Video
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How to create an Internet TV Show
• Capture the clips (Creative Vado, Flip)
• Edit the clips, dub voice and music (Windows Movie Maker)
• Save as a YouTube compatible file
• Upload to YouTube
• Tell the world
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Social Networking
What sites are you on?
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Finance companies using social media successfully
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Ernst & Young - careers
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Wells Fargo – blogs/second life
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Fidelity – audio podcasts
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Quicken – Picture sharing
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Intuit – Tax Wiki
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Twitter – what can you learn?
• Prototyping
• Floating ideas
• Customer feedback
• Making choices
• Getting ideas from customers
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Alan’s Rules for Twitter
• Be polite
• Be helpful
• Don’t over-market yourself
• Engage in conversation
• Have a picture, bio and landing page
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Social media case studies (1)
• First Direct
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Social media case studies (2)
• First Direct
• Ford
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Social media case studies (3)
• First Direct
• Ford
• Shaquille O’Neal
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Putting it all togetherViews Timing Total Yearly
Cost (Pounds)
Ezine 13,000 weekly 650,000 160
Radio Show
12,000 weekly 600,000 84
Blog 3,000 150/yr 450,000 Nil
Twitter 4,300 5,000/yr 21,500,000 Nil
TV Show 20,000 12/yr 240,000 Nil
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My Marketing budget
244 pounds per year
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My Marketing reach
• Approx. 24 Million viewings per year
• PLUS TV, Radio, Articles, Other Social Networks (Facebook, LinkedIn etc)
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What’s the message?
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How to get more business
• Think like a reporter
• Act like a reporter
• And....
• Seize the moment
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Thanks for listening
Alan StevensThe MediaCoach
www.mediacoach.co.uk020 8220 6919 Skype :mediacoachTwitter : mediacoach