Social Media in emergency situations
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Transcript of Social Media in emergency situations
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SOCIAL MEDIA IN EMERGENCY SITUATIONSThis too can be prepared for
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Pascale Paulin,Communications
Specialist Bachelor’s Degree in information/communication technology Social Media CertificateCommunications Consultant for
Radio-Canada, Assumption Life City of Dieppe
Project Manager: AFMNB School of Public Service
Instructor in change managementInstructor in communicationsOwner of Forté Communication
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#PRAYFORMONCTON#MONCTONSHOOTING#MONCTONSTRONG
What we have just lived through…
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COMMUNICATION IN AN EMERGENCY SITUATION 6 important principles:
Simple Timely manner Precise Repeated Credible Consistent
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AND SOCIAL MEDIA? What they are known for:
Rapidity Precision (if well done) Wide propagation Repetition (due to sharing) Accessible
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1ST STEP: BEING THERE!
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2ND STEP: BEING PRESENT
Regular presence +
Interesting content=
Increased visibility
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3RD STEP: INCLUDE IN YOUR PLAN Perfect recipe: Social AND Traditional
Media Add on to your current plan to include social
media. Training for people able to pass on the
messages through social media. The understanding by the authorities - social
media governance.
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4TH STEP: ENGAGE YOUR CITIZENS They have to
know that you are using social media to discuss emergency situations: Regular advice Reminders that the
info will be available
Links to the Web
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YOUR CLICK-WORD : #IMPORTANT Allows your various audiences to follow you
and have a common place where they can find information quickly or ask for help.
Facilitates monitoring.
Must be the same for all agencies and organizations working with you during the crisis situation.
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DURING THE CRISIS Clear instructions Consistent
information Fact rectification Relaying messages Answers to
questions asked
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#RCMPNB
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QUESTIONS?