Social Media in Business

Joana Trimble GándaraI.T. Training Manger

St. Edward’s University

Prepared for a Business Communication Course

Image: freepik.com

Why is Social Media in Business

Important?

• Provide marketplace insight

• Increase traffic

• Develop loyal fans

• Generate leads

• Improve search ranking

• Grow business partnerships

Resources: Social Media Examiner Business2Community

92%

8%

Importance of Social Media 2014

Marketers Others

Demographic Trends on Social Media1.26 Billion users

1.23 Billion average monthly active users

Demographic Trends on Social Media

Who is the Target Market?

• Visit the company’s website

• Search on social media

• Gather demographics

What is the organization trying to

achieve through Social Media?

• Customer engagement

• Brand awareness

• Promotion of events

• Ex. Whole Foods

Which Social Media Platform is

Best for your Business?

• How to choose the best one.

Understand the Content on the

Social Media Channels

• Look at the general information

• Review if the brand profiles are consistent

• Observe the posts copy, tone and style

• Watch for engagement:

• Benchmark the competition

Images: http://thenounproject.com

Posts Best Practices

Twitter Vs. Facebook

• 140 Characters or less

• Include:

– short URLs

• Bit.ly

– Images

– Logos

– #hashtags

– @handles replies

• 2000 Characters or less

• Include: – short URLs

• Bit.ly

– Images

– Logos

Let’s Practice

• Visit:

• Search:

• Answer the questions on your Social Media

Communication Project/Business Report

Questions?

• Joana Trimble Gándara

joanat@stedwards.edu

• I.T. Computer Training

training@stedwards.edu

• Visit:

http://bit.ly/SEUITTraining

Now Search Your Chosen

Companies

• Answer the questions on your Social Media

Communication Project/Business Report