Social media in a law firm M van de Kerkhof Allen&Overy
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Social media in a Law Firm: Allen & Overy’s journey
Mart van de Kerkhof, Allen & Overy LLP Amsterdam
About us? www.allenovery.com
hard to miss in 2006
weblog - tags - social bookmarking - wiki - - social software - the writing web - web 2.0 - collaboration tools - sharing and collaboration - podcast - web services
Wikipedia - YouTube - Basecamp -Flicker - Linked In - Social Text - Confluence - Facebook - MySpace - BitTorrent - Lime - slideshare
blogsphere - the end of email- wikinomics - disruptive technology - new business models - the end of billing by the hour - revolution
48 months ago
A&O's web 2.0 project began, as a 3-month pilot for three groups 1. weblog & wiki for global Know-How staff to support
communication and collaboration 2. weblog & wiki for environmental lawyers to support
creation and sharing of knowledge (EU directives) 3. weblogs (ezines) for internal news provision of
Amsterdam office blended solution: Confluence wikis, Movable type
webblogs, CMS style sheets in pilot environments expert support from Headshift (UK) and iLLumion (NL)
Allen & Overy's social stack
newsfeeds
social bookmarking & tags
wiki (group space)
weblog
social network
RSS
E-mail alerts
and many flowers blossomed
capturing and sharing of know-how special interest group communication staff communication project group communication internal news provision client communication blogs on A&O's recruitment site
deliberately not (yet): personal blogs matter-related blogs and wikis
the secret of its success
tools instantaneously available ease of use power to publish personalization and precision the end of email? because it's all about communication!
How we made sense of social software – our 10 steps to success
1. Sought expert advice 2. Started small 3. Worked with ‘trusted communities’ 4. Focused on easy but important groups and objectives 5. Emphasised experiment not pilot 6. Took the lead (with internal IT support) 7. Spread the word 8. Supported our ‘growing phase’ 9. Created a market 10. Applied ‘hard’ business principles to ‘soft’ software
Our social software roadmap
Phase 1 3 sites
Standard template Member specific
Email alert Group blog
Wiki (Group Space) Shared bookmarks
Newsfeeds Social tagging
Phase 2 50+ sites for: legal teams
support teams clients
Communication News provision collaboration
project management thought leadership
know-how enquiries operations manuals
courses
Phase 3 planned On demand
Enterprise wide RSS
Subscription Integrated Flexible
Social media in a Law Firm: Allen & Overy’s journey
Mart van de Kerkhof, Allen & Overy LLP Amsterdam